Geometry and Measurement Essay Example for Free

Geometry and Measurement EssayMeasurement refers to the estimation of the magnitude of round attribute of an object, such as its length or weight, relative to a unit of notement (Measurement, 2008). It usually involves using a measuring instrument, such as a ruler or scale, which is calibrated to compargon the object to some standard, such as a meter or a kilogram. In science, where accurate measurement is crucial, a measurement is understood to have three parts first, the measurement itself, second, the margin of error, and third, the confidence take aim that is, the chance that the actual property of the physical object is inwardly the margin of error. Learn more thanstudymoose.com/friendship-speech-essayExample, we might measure the length of an object as 2. 34 meters plus or minus 0. 01 meter, with a 95% level of confidence. When one is tasked to measure a specific unit, one is attended to acquire the most accurate data possible. Be it length, bea, weight, volume or time, there are variant modes of measuring processes designed for each salmagundi of measurement so that all data acquired would be correct and appicable to all. Whatever kind of measurement you are trying to get, there should be a universal standard that should be used so that it pile be used and applied by everyone.This helps in the consistency of measurement and the validity of the data. The van Hiele levels of geometric reasoning is a measuring stick to determine how advanced a persons thinking is in scathe of geometric figures and objects. By using these levels, one can evaluate the progress of any person in learning about geometry and the concepts behind it. In the first level, known as visualization, students can name and key shapes by their appearance, but cannot specifically identify properties of shapes.Although they may be able to blob characteristics, they do not use them for recognition and sorting. The second level, called analysis, students begin to identify properties of shapes and learn to use appropriate vocabulary link to properties, but do not make connections between different shapes and their properties. Irrelevant features, such as coat or orientation, become less important, as students are able to focus on all shapes within a class.And in the third level, known as informal deduction, students are now able to recognize relationships between and among properties of shapes or classes of shapes and are able to follow logical arguments using such properties (Van de Walle). When one is approach with having to deal with fellow students who have differing geometric levels, one has to understand a couple of things. First, one cannot expect other people to be at the same level as you. We all have different levels of intelligence, or perhaps have a different pace in terms of learning newborn concepts or ideas.When someone is less advanced than everyone else, this does not automatically mean that he is less good than the others. Seve ral factors could have played a role, such as the unfamiliarity of the person towards geometric concepts. Those who are at a lower level could easily move on to the next, provided they are guided suitably by those who are knowledgeable of the subject. Likewise, those who are more advanced than others need not feel that they more superior than their peers.They could simply have just been more familiar with geometric figures, perhaps having encountered them already in previous occasions. In the end, it is still the progress of everyone that should be the main concern, rather than focusing on undivided achievements.References Measurement (2008). Annenberg Media. Retrieved 2 June 2008 from http//www. learner. org/channel/courses/learningmath/measurement/session1/ part_d/index. html Van de Walle, John A. (2001). geometric Thinking and Geometric Concepts. In Elementary and Middle School Mathematics Teaching Developmentally, 4th ed. (pp. 342-349). Boston Allyn and Bacon.

Black Nationalism Essay Example for Free

down(p) patriotism Essay mordant Nationalism is defined by Karenga, as the political flavor and practice of Afri support Americans as a distinct tribe with a distinct historical personality who politically should fall apart structures to define, defend, and develop the interests of Blacks as a people. Black Nationalism can be traced seat to the 18th century, back to William Edward Burghardt DuBois, the most prominent down(p) intellectual of all time. Black Nationalism is the response of African Americans to the continual racism and oppression they experience. It came about because of two reasons the racism that they faced periodic, and being exploited economically by white supremacy. Black Nationalism seeks a solution to the troubles that African Americans face on a daily basis After the Civil War, the situation of the dispirited people was not good it was a semi-free, semi-slave situation. An congresswoman of this is tenancy, where the Blacks have control of the work p rocess and work schedule but ultimately had to give up the fruits of their hard work because they were not the landowners. This kept the Blacks under White dominance, and living in poverty.Another actor in the economical status of the Black people was the introduction of mass production, new methods and machinery. This caused the loss of some of the jobs being held by the Black men, Negroes are now restricted more and more to common job and domestic service of the lowest paid and worst kind. The already bad situation became worse when the clinical depression arrived. Although everyone was affected by the Depression, the Black people were hit the hardest, as DuBois states in the case of the Negro worker, everything has been worse? the loss has been greater and more permanent. ( DuBois, 564) In addition, Black people have alwaysexperienced racism. DuBois communicates this problem in the essay A Negro Nation within the Nation, Negro children are systematically denied reproducti on? Once or twice a month Negroes convicted of no crime are openly and publically lynched, and even burned?. When a man with every qualification is refused a position simply because his great-grandfather was black there is not a ripple of comment or protest( DuBois, 563) To survive these conditions, and defend themselves against racism, exploitation and oppression, Black people formed social relationships within their community, which centered mainly around the church.They fought back with Black unity, the belief that Blacks should come together to fight against their exploitation, oppression, and discrimination. DuBoiss nationalism circulates around three main ideas First, the belief that all people of African descent shared common goals, and that they should work together in their struggle for equality. Second, he evince a heathen nationalism being the editor of the crisis magazine he encouraged the development of black literature and art, publishing the work of many of the mos t talented black writers and poets, encouraging his readers to see the debaucher in black.Finally, he believed that Blacks should develop a separate group economy of producers and consumers, and cooperate as a weapon for fighting economic discrimination and black poverty. DuBois created Talented Tenth, the idea of using the intellectual selected to fight against racism. He believed the only way to fight racism and oppression was to attack the economic forcefulness of the white people. The thinking colored people of the United States, he wrote, must stop being stampeded by the word segregation. . . . There should never be an opposition to segregation pure and simple unless that segregation does bear upon discrimination.(DuBois, 557. ) He believed that some forms of segregation were beneficial to the Black people. This statement from DuBois spurred a lot of controversy and resulted in his resignation form the NAACP, which was primarily made of integrationist, those who refused to s ee themselves as people of African descent and oppose any form of institutional segregation based on race. Nationalists, on the other hand such a DuBois, saw themselves as descendents of Africa, they emphasized that Black people should create their own economical, cultural and educational institutions. The ConclusionBlack Nationalism was created as a result of the struggles of the Black people in America, it was demand for their cultural and economical survival. Some may say that being a nationalist is being a racist this is true in some cases. Black Nationalism is similar to Kurdish Nationalism, or Armenian Nationalism, the nationalism of oppressed people, struggling for freedom and equality. On the other hand White Nationalism can be compared with Arab or Turkish Nationalism, which includes racism, race superiority, and oppression of minorities and different ethnic groups.I believe that Black Nationalism is pragmatic, Black people are now proud of their heritage and ancestors, aware of their rich cultural history, and not the image of a lower class, dark-skinned savage inferior to the white supremacy multicoloured by White America. Works Citied DuBois, W. E. B. A Negro Nation within The Nation. W. E. B. DuBois A Reader. Ed. David Levering Lewis. New York, Ny hydrogen Holt and Company 1995. 563-570. DuBois, W. E. B. Segregation. W. E. B. DuBois A Reader. Ed. David Levering Lewis. New York, NY Henry Holt and Company 1995. 557-558.

Voice of the Customer Case Study Essay Example for Free

vocalize of the Customer Case Study Essay1. Explain how the Voice of the Employee deglutition ports improved internal processes (Voice of the Business), and how the Voice of the Business abides node satisfaction (Voice of the Customer).As stated by the join States Postal utility annual surgical process report, The Voice of the Customer goal course of study foc uptakes Postal Service resources on growth to generate sufficient revenue to support the public service mission of universal joint service that binds the nation to induceher. Providing timely, consistent delivery across all classes of mail will increase customer satisfaction and generate growth in support of our central mission (2002). The Voice of the Employee goal category foc engages on creating a workplace environment that fosters a motivated, productive and inclusive work force and embraces the values of fairness, opportunity, safety, and security. The Voice of the Business goal category focuses on maintainin g the affordability of Postal Service products and services by improving productiveness so as to control costs and improve contribution levels to grow business (USPS annual performance report, 2002). For each Voice, a goal statement focuses on the overall performance sought.For Voice of the Customer, the goal is to lead services that meet the needs of different customers in competitive markets and grow the revenue necessary to support the public service mission of the Postal Service. For Voice of the Employee, the goal is for a motivated, productive and inclusive workforce and a goal of affordability for the Voice of the Business. 2. While Figure 8. 14 shows only representative measures associated with the fit scorecard, betoken some other measures that might be included, using your knowledge of postal operations.Traditionally, performance measures used to appraise success were pecuniary in nature. This allowed only one view of what happened. The measure is complete only at the moment, and there ar limited indications where current operations be centreive or ineffective as the measures are historical in nature. Financial measures are outcome measures that show what has happened in the past. A much forward looking set of performance measures tells managers and employees where they are headed, what aspects of the organization are succeeding, and what aspects need improvement to effect future successful outcomes.For example, customer satisfaction levels tell us something about the future predisposition of customers to use our service in the future, which relates to future financial measures. In the same manner, if we know there is a tie-up between impact customer requirements and internal process measures that are tracked, and then there is a pop off sense of what we need to do in managing our processes in order to meet customer needs (Thompson Mathys, 2006). 3. line of business what are some of the advantages and disadvantages of using a Balanced S corecard approach.The first advantage of using the balanced scorecard method is that by looking at quartette aspects of a caller-outs performance, you really do get a balanced view of company performance. Unlike traditional methods of tracking the financial health of a business, the balanced scorecard gives you a full picture as to whether your company is meeting its objectives. While it whitethorn seem that a company is doing well financially, it may be that customer satisfaction is down, employee training is inadequate, or that the processes are outdated (Bowen, 2011).As explained by Bowen (2011), by using a balanced scorecard approach, the present(prenominal) future isnt the only thing being evaluated. Often, when an accountant sees the financial bottom line (perhaps the company isnt doing well), suggestions are given that are immediate, but do not look at the long-term. Using balanced scorecards allows for stakeholders to visualise the health of short, medium, and long-term o bjectives at a glance. Finally, by using a balanced scorecard, a company drive out be sure that any strategic action implemented matches the desired outcomes.Will natural elevation the price of a product help the bottom line of the company in the long turn over? It might, if the customer is satisfied with that product, or if the processes involved with creating that product piddle the product of a higher forest (Bowen, 2011). While there are many advantages to using balanced scorecards in your accounting toolbox, there are a few disadvantages to the method as well. First, the balanced scorecard takes forethought. It is not a tool you can just think up one night to solve a problem.Instead, it is recommended that you hold a meeting to plan out what goals you would like to see your company reach in each of the four supra areas. Once you have clearly stated objectives, you can then begin to break down these objectives in what you will need, financially, to bring these objectives to fruition. As explained by Bowen (2011), while the balanced scorecard gives you an overall view of the four areas for concern in business growth and development, these four areas do not paint the whole picture.The financial information included on the scorecard is limited. Instead, to be successfully implemented, the balanced scorecard must be part of a bigger strategy for company growth that includes meticulous accounting methods. Many companies use metrics that are not applicable to their own situation. It is vitally important when using balanced scorecards to make the information being tracked applicable to your needs. Otherwise, the metrics will be meaningless.

The Value of Life Essay Example for Free

The entertain of Life EssayThe value of livelihood is a heavy and controversial thought in many an(prenominal) styles it is necessary to put a price on death but in others it seems un-just or not right to the grieving family and friends who has just lost someone. There gutternot be a price on life that is at all fair to the lost ones family but the government feels that they can give one. If at that place must be a dollar arrive on life how do you determine what it is thither are many facts and opinions on how to figure that out as well, but does any dollar add bring back the lost man or woman of course not. People say that a someones after life amount should be looked at in an equal way to the amount of silver they earned whilst still living. There family should receive enough money so that they can continue living as if there loss was still there. only if that was fair, a homeless person or someone who hasnt made a good amount of money over life time should be worth less than an average person or a person with a higher life standard. Every human should be equal to no matter the amount of money that you have collected.A stronger belief is that every persons loved ones should be given a certain amount of money such as $500,000. More people believe that that is the most fair and just option. But of course we want the best for our loved ones and $500,000 does not cover those expenses. But if any amount above that were given people would try to take advantage of it. Faking deaths and murdering family members just for the amount of money that is given.

Introduction to Philosophy Essay Example for Free

design to doctrine Essay1. What be the main branches of doctrine? Do philosophers welcome the same answers to the same philosophic distrusts? Why? school of thought is a bearing of thinking near the big questions in life, from the liveence of custody to its pietism. It is an activity which sharpens our reason. The word was coined by Greeks , meaning the love of wisdom. Philosophy dissolve be dissever into six big issues it is interested with. * First, the question about the temperament of the world and the existence of Men which is downstairs the domain of Metaphysics or overly called Ontology. From the word meta which means beyond and physics which means physical it deals about beyond physical world- the spiritual. It in any case attempt to answer the ultimate reality of life, our reason of very existence, Who and what immortal is and, how everything relates to it. * Second, what argon the right ways to think and build arguments which is under the field of Logi c. It tries to distinguish the valid reasons from the fallacies. It also examines the diametrical general forms that argument may take. It is primarily studied in the disciplines of philosophy, mathematics, se military mantics, and science.* Third, How do we complete and how do we think we know which is under the area of Epistemology. From the Greek words episteme which means knowledge and logia which means study, it essentially deals on how do we acquire knowledge and what is the basis for true knowledge. * Fourth, Ethics which generally centers on the morality of our actions. It contraryiates wrong from right and studies characters actions based in his intentions. This field of Philosophy is vital and utilise to other disciplines such as business, medicine, science, robotics, and education.* Fifth, Issues about laws, liberty, rights, property and , politics fall under the Political Philosophy. It is also single of the sub-fields of Political Science. Its purpose is to lay ba re the fundamental problems and concepts which frames the study of Politics. It also studies the great thinkers of the late(prenominal) which shapes politics such as Socrates, Plato, Adam Smith and Hobbes. * Lastly, Aesthetics which deals on what is beautiful. Mainly it tries to answer questions which deals in art- music, painting, poetry, and such.It attempts to distinguish what is beautiful, what has taste, and what has artistic value. Philosophy can also be subdivided into three specific categories which are, Philosophy of Mind, Philosophy of Language, and Philosophy of Science. These are branches which deal to questions their respective field of subject matters such as what exactly is a mind? how does language work? and Does science has responsibility to humanity? An Educator can ask a question to his students and would receive different responses . We can even up expect complex answers to a simple question.It is because plurality view things in different perspectives, have d ifferent degree of intelligence, exposed to different environment, influenced by different people and ideas, and have personal insights and experiences which differ from one person to a nonher. People thoughts varies and no idea can be of an exact match of another. In my opinion, Humans mind are like his fingerprint, We all have our fingerprints merely its design- the curves and lines is unique in each individual. There might be similarities in ideas between individuals but in more or less point they contradict.For example, the two famous philosophers, John Locke and Thomas Hobbes both support the well-disposed Contract Theory in which men enter a mutual agreement to surrender some of their liberty to authority in return of protection, both also, believe that men can exist without government activity and speak of its dangers in this kind of state-State of Nature. For Hobbes, the entire time that man is in a state of nature, he is in a state of contend. He states that if any two men cannot enjoy the same thing, they go enemies and in the way to their end. endeavor to destroy or subdue one another (Wootton, 158).Locke as well as points out risks, saying that without the law of nature everyone may execute decisions, leading to a state of war (Wootton, 290). However, despite of the similarities, Locke believes that people enter to social contract to seek peace and avoid the fear of remnant and living in State of Nature is brutish and chaotic while Hobbes believes that State of Nature is essential and do exist in some ways such as among governments and leaders. Lockes view on State of Nature is pessimistic in contrast to Hobbes which he thinks has some potential benefits. Philosophers do not have the same answer to a certain question.Each philosopher present different examples and take different stand on a certain idea. 2. Why has philosophy lost immensity in the priorities of modern-day man? Philosophy had the paramount role during the ancient educatio n. It created great and wise thinkers such as Socrates, Plato, and, Seneca and influenced opalescent minds such as Descartes, Adam Smith, and Karl Marx. Although the subject Philosophy is only introduce in higher train of studies in modern years, it diffuses its idea and creation applied to core subjects such as mathematics, science, and language. Philosophy is belt up vital in learning until today.The decreasing value given in philosophy arises in the way modern man receive and gather information. Core subjects like Science should find out us to Inquire, to Analyze, to Think, and to Search- which are roles of philosophy but, Educators and with the convenience at reach, Students are macrocosm spoon-fed with facts from books and other resource materials instead of encouraging them to explore. They are bound with rules and regulations without giving them a chance to ask why they should follow dispositions. Students fail to analyze things because virtually Educators present fac ts and inculcate it to them through rote memorization instead of validating it.Learners learn facts but never learn to reason. They become man of knowledge but never become man of substance. The decreasing importance of philosophy in modern days is ascribed partly, to us Educators for failing to emphasize and apply its essence to the students. We teach the students to be dependent on the facts provided in books and internet, for we believe that it offers a vast amount of information forgetting that ones mind can offer limitless insights on a certain topic. 3. Why should philosophy be restored to its former prominence in the priorities of contemporary man?Philosophy is vital in mans learning and improvement. Giving answers to mans most perplexed questions or even to the simplest question that bother us gives us sense of satisfaction and purpose in life. In modern times, Philosophy is essential in choosing decisions that has impact on our future such as career path, religion, core bel iefs, and even to work or business. Philosophy should never be undermine and be restricted to as a mere subject. It is a way of thinking and essential in making a wise decision hence, should be integrated in daily living. 4. How does western philosophy differ from the eastern?In popular, westward Philosophy promotes individualism and more interested in finding and validating the truth while east Philosophy is more interested in finding the balance within ones self in order to live in harmony with others and thus promoting collectivism. Also, East philosophy which emerged in China is spiritual in nature as opposed to West which starts from Greece is congenitalistic and subject to research. Individualism of the West gives meaning to the charge a person as an individual. It gives stress on liberty and self-reliance. Man is directly a natural being.As a natural being and as a living natural being he is on the one hand endowed with natural powers, vital powers he is an active natur al being. These forces exist in him as tendencies and abilities as instincts. On the other hand, as a natural, corporeal, sensuous objective being he is a suffering, conditioned and limited creature, like animals and plants. A being which does not have its nature outside itself is not a natural being, and plays no part in the system of nature. A being which has no object outside itself is not an objective being. Marx, Critique of Hegels Philosophy in General (1844).Self-expression is individuality, and our individuality is our self, which ought to be our chief concern Ernest Dimnet (1928) The Art of Thinking p. 250 If a man does not financial support pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, moreover measured or far away. Henry David Thoreau, Walden Or, Life in the Woods (1854), chapter 18, p. 210. Collectivism of the East emphasizes the mutualness of individual among others. If I am walking with two other men, each of them will serve as my teacher.I will pick out the good points of the one and imitate them, and the bad points of the other and reform them in myself. Without feelings of respect, what is there to distinguish men from beasts? Confucius A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say we did it ourselves. Being deeply loved by someone gives you strength, while loving someone deeply gives you courage. Lao Tzu The highest education is that which does not merely give us information but makes our life in harmony with all existence. Rabindranath Tagore.

Birmingham Letter Illusions Essay Example for Free

Birmingham letter Illusions EssayLetter from Birmingham Jail Allusions in Section 3 Martin Luther Kings Letter from Birmingham Jail is one of the or so well known documents in American history. Kings profound ability to articulate heavy ideas, values, concepts and Biblical perspectives make for some of the well-nigh powerful and inspirational pieces of American literature ever produced. unrivalled technique that King used in his public speeches and letters was his allusions to historical figures, the Bible and opposing congressmen.During the 60s when cultural prejudice still held strong roots in Congress, it was Kings genius to inspire the public that revolutionized Americas racial injustices. Kings frequent use of allusions in his notable Letter from Birmingham Jail proved his intelligence and greatly attributed to his success and popularity during the 1960s. His allusions demonstrated his referential capabilities objet dart also making his messages readily relatable to the public. It was often said that it was not Kings intelligence that made him seem so acumen, but that he was well read(knew much from reading).His frequent allusions to major documents and famous statements in contest to his adversaries ultimately lead to his dominance in public speech. In the paragraphs 12 through and through 14 when king references the resource of mayor Albert Boutwell, he states, We are sadly mistaken if we feel that the election of Albert Boutwell as mayor will bring the millennium to Birmingham in paragraph twelve. The millennium is an allusion to a special(prenominal) verse from the Bibles book of Revelation interpreted as the 1,000 years in which deliverer comes back to earth to restore peace.He made many correlations to the Bible and major public documents, such(prenominal) as the Declaration of Independence and the Bill of Rights to make his arguments accurate and mainly understandable by restating bouncy rules and quotes that even the illiterate could comprehend. In these paragraphs he quoted the Bible by using phrases like moral light, abyss of despair and unjust posture. King used the word wait in this section of the letter seven-fold times as a allusion to the reliable denial of rights to African Americans that had been going on for the last 340 years.He also stated that justice too long delayed is justice denied in correlation to the current racial dilemma in America at the time. All of these direct references made for some of the most significant and powerful American literature ever created and made Martin Luther King one of the most in(predicate) authors in this period of civil revolution. By reinforcing his argument with allusions that the public could relate to, King was able to greatly impact the civil rights movement of the 1960s and ultimately bring around the social turning period of the century that provided racial equality to all and smother prejudice in America thereafter.

Market Analysis of Ford Motor Company

grocery Analysis of get across motor fel low-downshipIntroductioncrossing go community is an Ameri nonify multinational automaker and founded by Henry crossing. hybridizing Motor ships play a foresighted has many another(prenominal) crossway lines such(prenominal) as the interbreeding Fiesta, track Focus, cut across Escape, cut across Ranger and well-nigh otherwise crossbreeding productions. Ford Motor association has many dealers in the world wide so that consumers ro using up subvert the c qualified gondola car at their hot place.Research ObjectivesFor this essay,I am going to inquiry how Ford Motor Companyapproach their fair game market, SWOT analysis, environmental military strengths and 4 elements of trade mixed bag to attract plurality to buy their products. signal food marketThe organization of crossroad is using Differentiated St markgy in their melodic phrasees. This strategy is to sterns two or more than segments by developing mercha ndise mix for each segment. get over Motor Company designed to woo to many different types of consumers and to satisfy many different needs in the form of thrift cars, sports cars, extravagance cars, station wagons, vans, trucks, and so on. Now the latest cars that the association heighten is FORD spread, this car atomic number 18 revolve around on young people and ladies.Segmentation variablesSegmentation variables drug abused by FORD Motor Company be Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford railway car is mainly segmented to the linked Kingdom railroad car market patience but it as well up as segmented to others country homogeneous Malaysia, Ind unmatchablesia and so on to various basis which ar the parts of above mentioned factors. The latest model FORD FIESTA is using Demographic Variables which is age, gender and income. It is because this model is focus for young people, ladies and number income consumer. In the other hand, FORD FIESTA also uses behaviorist variables with the benefit for safety and discharge might.Market Segment ProfilesFORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to break up the business and marketing strategies adopted by the company, and to gain a competitive march on in the market industry. This profile also evaluates the strengths of the company and the opportunities present in the market. It is also involves analysis of the company at three levels segments, organizational social strategy and ownership composition. Beside this, both business and geographic segments be analyzed along with their recent financial performance. It gain discusses the major subsidiaries of the company and the recent merger acquisitions. Most of the consumer for FORD Motor Company whitethorn recognise our product because the organization has the needs of the consumers.Eval uate Relevant Market SegmentThe FORD organization is change FORD FEISTA for a sympathyable price. It is because this product has the necessary that atomic number 18 heartfelt for the consumers such as hold fuel. This product is increasing the sale potential for the company. It also determines the market industry that the Ford Motor Company is segment to the right position for the product that the consumers are likely to buy this automobile for their daily use.Target MarketsFORD Motor Company designed as the juvenile model FORD FIESTA is derriere to young people and ladies. The young people that the organization focuses on 18-25 geezerhood old which are teenagers and ladies with average income disregard affordable to purchase the cars. And this kind of model is suitable for those unmarried people because this car lone(prenominal) wear 5 seats that are not for a big size family. Therefore, this automobile size is average so it is suitable for those consumers that like midd le size car.SWOT ANALYSISOne tool marketers use to assess an organisations strengths weaknesses, opportunities, and threats.StrengthsStrengths repair as the competitive advantages or core competencies that given the organization an advantage in meeting the needs of its target markets. Ford automobile company is the one of the best enjoyn mail name in the world. Then, the brand is well-known in automobile industry and global markets due to massive marketing and advertize. Ford admits greater amount of node loyalty and all in all in all its individual brands affirm been enjoying the benefits of the good reputation that they have by dint of the quality makes and services. Ford is providing the consumer more variety of car and commercial fomite. virtually more, quality to ensure of Ford needs to be more complete and must be systematically monitored with permit standard to make certain no future faults and thereby to achieve utilizationer satisfaction. Ford automobile compan y will maintain good tattle with the employees by offering bankrupt blend environment and competitive wages that are assert to recruits a qualified and skilled employee in all its functions. Otherwise, Ford is more concerned about the working environment and safety aspects of the employees. Furthermore, Ford always develops cars on standardized procedure and invested heavily in alternate fuel source. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because trading operations and distribution efficiency of the Ford automobile company is the wealth.WeaknessesWeaknesses mean any limitations that a company faces in developing or implementing a marketing strategy. Fords automobile company brand consider was harmed and the company has a lot of suffered due to products recalls. For example the Ford Focus recalls the car which has some problem. This has made a large cost to the company as well as harm the brand image and make a bad impact to Fords gross revenue. Furthermore, Ford automobile company lack of design phase and innovative design structures on their new paddle of cars. This is because the engineering science not as well as other it will trance Ford to cause the low productivity. Thus Ford can overcome their weakness to achieve greatest of strengths. Apart of that, management is lacking focus on some lines performance because Ford automobile company expands more business operations in diversified geographical demesnes. Next, Ford does not have an effective cost management system and have not taken considerable efforts to overcome. Ford has a small market share because the sale will decline the sales and also due to global recession in the world finance market. That is the reason for decline of sales. Another reason is Ford will fable the standard cars which are not able to cope up with current market automobile.Opportunit iesOpportunities know as a amicable condition in the environment that could produce rewards for the organization if acted upon properly. Ford has to expand more choice in designing the cars and commercial vehicles are expected to switch toward hybrid electric engines due to the pet purposeum. Hence, Ford can build the car that run on electricity that form of energy outside the petrol and diesel and to publicize pass through to the future opportunities that will be increasing. Ford has a happening to turn over more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient less pollute than conventional gasoline and diesel engines. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. On the other way, Ford has one more option in designing the cars and commercial vehicle based on electric engine. The Ford automobile industry is having one more fuel efficient types whereas cars can run on renewable en ergies like solar power and bio fuels. This can help the company to become pioneers in the industry. The Fords car is providing the facilities based on the hold out habits of the whole family. By the other way, the Ford car also is medium cost car which can be giving affordable by the medium class people.ThreatsThreats are the meaning for a conditions or barriers that whitethorn prevent the organization from reaching its objectives. The cost of petroleum is rising twenty-four hour period by day and remains to be in the state of uncertainly so that electric razz vehicle that is the reason will be in high gear demand. On the other hand, the Ford growth and development may effect by high-speed growth in amount of competitors in this automobile industry. The main competitors of Ford are Nissan, Honda, Toyota, and so on. They have also threatened Fords market share. Besides this, Fords capital spending is then lower than the competitor. The reason is this capital spending has includ e the research development expenditure which could influence the company from going ahead. If other automobile manufacturers have new ideas, program and new technology appear, that is also one of the threats to Ford Company. Therefore the economy depression also will influence the consumer ability of buying. Thus, the amount of sales will decline.ENVIRONMENTAL FORCECompetitorsFORD view environmental ramps as uncontrollable and maintain hands-off and reactive to the environment. In the automobile market, FORD is facing many competitors like TOYOTA, HONDA and NISSAN. Competitors are affecting the FORD Company by reducing the sales rate. In this situation, FORD is producing a new model car which is FORD FIESTA this season of car is focus to attract young people and ladies. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. As part of organization plan, the company may continue to pr ess forward to globalize automobiles platforms that can be adapted to meet specific regional needs. Flexible manufacturing capabilities allow us to bring products to market with greater speed and efficiency than ever before.The marketers define the FORD companies as an oligopoly competition in the market structure because in the market there are many substitutes usable but only one company offerings for another.Political ForcesFORD, along with other major automakers and the United Auto Workers (UAW), opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. The organization believe that this would harm the SUV, pickup, and minivan industry. Political factors it may also influence the strategic planning of Ford Motor since government rules and regulations are concerned with the production of more eco-friendly automobiles in the daily function of the company. Due to the environmental concerns, the industry has to abide with the regulatio ns aimed for reducing the pollution levels. In the other hand, non-compliance attracts heavy fines, which prove costly to the company. Not only that this regulations may also drive Ford to manufacture environmentally friendly and fuel-efficient cars to save the environment. In this situation, governments in a bid to lower the unemployment rate warn Ford Motors from fully automating its operation, which would otherwise take up local jobs.Economic forceAs vehicle industry provide lavishness product and services, the economy well being plays an important role in determining the demand for vehicle. During the economic prosperity, since there is significant increase purchasing power in people, commonly they are willing to spend on purchase on new vehicle. Marketer often expands their product during in this economic stage. However, when there is happening recession it will cause a high unemployment rate in economy. People will start to spend less on highlife product such as vehicle or house. In this stage, people only will purchase the product that are necessary or might choose to buy second hand vehicle only. New vehicle not be the first choice for people to consider. Therefore, Vehicle Company usually will produce less vehicle in the economic. Meanwhile, rising petrol prices make more expensive for customer to drive petrol fuelled car. This reason might encouraged consumers inclined to change their vehicle which operate using diesel.Social-cultural forceCars usually are viewed as a status symbol by people around theworld. A persons influence and political status is reviewed by vehicle brands they hold. A person who sitting a luxury car can show his was having a higher status compared to other. Therefore, Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate.Technology forceNew technologies and convenience safety features are at its best in Fords 2010paddle of cars. Technological advance ments are inevitable for automotive industry in order to compete with competitors and to become pioneers in the industry by enriching new technologies. After Fords new and improved 2.0-liter, 4-cylinder Eco Boost engine to be launched to drive the upcoming year, Ford alsointroduce 30 new power suss out actions globally in2010. In case, Ford strives to improve quality with virtual technology in their vehicles that provides real benefits including reduction in injuries, improving quality. Thus, this all technology is helping the company to become pioneers. Ford also produces a middle size car and convenience safety cars for ladies. Besides that, Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical view shews.Legal and Regulatory ForcesFord Motor Company in relation to the Environmental tax shelter Agency adheres to the legal aspects of environmental scanning. Ford Motor Company accepts an award on March 2007 by the Environmental Protection Agency, Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automobile company manufacturer have been awarded prize for two years in a row. The award has come to be presented by the companys commitment is to increase energy efficiency and reduce greenhouse gas emissions from all institutions of society. In this situation, the Ford Company is following the laws and regulation for producing a vehicle. The organization is the responsible use of resources and energy Efficiency. The leadership are recognizes that the legislation on environmental bulwark is of great importance and encourages the use of Environmental Scanning in the right direction for the future success. production STRATEGIESProduct is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a destiny or need for consumers. Products can be tangible and non-tangible. Non-tangible products are t he services offered by the organization. Today, companies are creating and managing customer experiences with their products.Brand StrategyThe Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses wild blue yonder oval that Ford branding which determines price and value. The Ford oval is proud and historical symbol for Ford Motor Company and one of the most recognized trademarks in the world. This logo is the blue oval that Ford released in 2003 in honour of the 100 years Ford Motor Company had been around. It was named the Centennial Blue Oval.PackagingCars are generally not packed as they dont have much(prenominal) importance. Cars usually dont get packed in a box, only ifsomeone wants to gift it. Ford does not usepackaging.LabellingLabelling will be a small brochure about the Car parts specifications, so that they can see how exactly the car works, and what and from where the parts are.Product Design and FeaturesThe Ford Fiesta has a Kinetic design. This design is ensure the smoother ride with minimal noise, vibration and harshness. In this product have many features, such as Ti-VCT railway locomotive (Twin Independent Variable Camshaft Timing), 6-Speed Power shift Automatic Transmission, electronic Stability Programme (ESP) with Traction Control System (TCS), Bluetooth with voice control, fuel efficiency, seductive centre sympathize with and easy fuel.Product Support benefitsFORD Motor Company represents Ford Fiesta with better services and warranty. Ford Fiesta is given 3 years warranty, this warranty is only valid on the condition that the vehicle service as per recommended in the owners manual at an Authorized Ford Service Centre. Additional wear tear items are not listed will be charged accordingly. Besides that, customers are entitled for the drop off service at 10,000 km intervals starting from 10,000 km till 60,000 km. The Coverage includes Engine oil and lter changes, Multi-Point Inspections, Replacement of brake pads and linings when worn, shock absorber replacements-is faulty, Spark plugs, Engine belts, Engine hoses, Wiper blades, Powerful Protection for Your Ford Vehicle. Tyres originally installed on Ford the vehicle are warranted separately by the concerned manufacturer and not by Sime Darby Auto Conne Xion. Battery failure within the first 3 years or 100,000 km, whichever comes first, will be covered under warranty. Ford Parts and Accessories Warranty are require 1 year or 20,000 km, whichever comes first and MUST be purchased and serviced by an Authorized Ford Dealer.PROMOTION STRATEGIESFord has use difference promotional strategies to maintain their marketing edge over the competitors. Ford is the one of the masking 20th of the highest media spend companies list. During the recession, the Ford starting to cut cost to reduced their promotional budget and cancel all the promotion advertising. Ford organized a lot of campaigns and tied up with the long pertinaci ous sponsorships and regular to conducted sport events. The advertisements and logos with attractive strap line, amazing designs and advertisement are giving edge over competitors activities. Ford promotional strategy have classifications 2 type of promotion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . beneath the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities .AdvertisingThe main purpose of the advertising is to promote and support for the sales force to persuade the product to the public .Advertising is playing the important role to a company because it use to promote the brand or service and to improve the corporate image and sales. Advertising only can help toward the sales success. Ford started advertising with strap line line up the difference in order to create a brand for Ford of Europe. F ord advertisement through attractive, unique pictures in news papers.Personal SellingThis is the way to maintain the good relationship with customers to bound on the sales of the marketing. Personal selling is very useful for products which are complicated to self analyze and understand. Ford product does not have any difficulties to the customers. There are two teams to take caution of product and offers other promoting activities which is sales and marketing teams.Public Relations/ PublicityPublic relation is referring to the non-personal communion such as art and social science of analyzing trends, foresee their outcome. The public and organizations is serve by the centering leader and the implementing planned. Then Ford through the publicity to boots up their sales by sponsorship Activities contest and other event.Sales PromotionThe dealer giving some special offer of the product to attract the custom and also improve the sales .The example of special offers related to cust omers such as discounts, premium offers, free gifts price deals and so on. Some of the dealers and merchandisers will get different promotional offers such as point of sale displays. These offers are ensure for the dealers and the merchandisers use the proper way to promote the product. Ford has followed a very successful way of sales promotional to promote the new products which the sales will be improved. Ford has categorizes the customers into different segments in order to achieve the sales objectives by provided promotional offers to the customers.DISTRIBUTION STRATEGIES diffusion strategies are (Kurtz, 2010, p46) to ensure that consumers find their products in the proper quantities at the right times and places.Marketing Channel DistributionFor the marketing channel selection, Ford Motor Company uses this channel as followProducer Dealers ConsumersVehicles that are manufactured at Ford factories are distributed to dealers through road or train transportation. Consumers can b uy the cars directly at the dealers show room.Intensity of Market CoverageThere are 3 types of stockure of market coverage, which are intensive distribution, selective distribution and exclusive distribution. Pride and Ferrell (2010, p400) state that intensive distribution uses all available electrical outlets for distributing a product. Selective distribution uses only some available outlets in an area to distribute a product. Ford use exclusive distribution which is use only one outlet in a relatively large geographic. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or required service or information to fit them to buyers needs. Ford Fiesta is a luxury automobile and only available in a select dealers show room.Supply stove ManagementSupply chain management (Pride Ferrell, 2010, p388) is a set of approaches used to integrate the functions of operations management, logistics management, fork over management and mark eting channel management so products are produced and distributed, in the right quantities to the right locations and at the right time. Ford Motor Company has its own manufacturer to produce vehicle parts and cartel it into a car. The Ford car will be sent through road transportation and train transportation to the dealer.Channel Management IssuesNow Ford can sell the product through online. However, consumer cannot do the test drive through website. So, it is a weakness of online selling the car.PRICING STRATEGIESAll of the element in the marketing mix, price is the only one to generates revenue. The other elements generate only cost. The profitability of a company is determined by the price and the competition in the market contributes the maximum to the important of pricing. Ford has implement their own pricing strategies which is more demand or market based pricing oriented. Ford has use new strategies call Blue Tag, is expending from its large car to the small car range. Th e price reductions are between 6%-15% on the Ford Fiesta.Price objectives and basisThe price objectives are the goals which are expound the organization to achieve which through pricing effort. The pricing objectives are included marketing objectives and marketing mix strategies. Pricing basis is the initial price of a good and it is without any extra charges. The will be increase when the more specification of the car, the more the price basis of Ford product. The marketing objectives have included marketing position, survival, current profit maximization, market share leadership, and product quality leadership. Then, marketing mix strategies is target costing, non-price position, cost, and organizational considerations.New product pricing strategiesSetting the base price for a new product is a necessary part of formulating a marketing strategy and is one of the most fundamental decisions in the marketing mix. The Ford Motor Company is setting two types of price which is price ski mming and brainstorm pricing in the market industry. Price skimming is about the high possible price that people afford to pay for the product and penetration pricing is to competing brands and gain a significant market shares. For example, Ford Fiesta is committed for consumers safety like airbag, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicle. So the company set a reasonable price for this model toward consumer.Promotional pricing strategiesPrice, as an ingredient in the marketing mix, is often coordinated with promotion. The two variables sometimes are so interrelated the pricing policy is promotion-oriented. The Ford automobile company makes promotion for the latest model Fiesta. For example, Ford promote like cash rebate for sale to attract more customers. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. By using this kind of promotion, it has been able to sell this model more than other competitors.Pricing issuesFord automobile may face many pricing issues like the price of materials that used to produce the cars. If the materials price is rising, it will lower the profit for the companies. On the other hand, the demand in market industry it also affects the price, if the demand for Ford Fiesta is high therefore price will increase.CONCLUSIONLimitationThe Ford product is expensive and only available for higher income people. The design of car is not beautiful compare to other competitor car.RecommendationFord Motor Company can produce the car which is suitable for average income and lower income people. Ford Motor Company can try to create new design for the new car and try to post it online to let consumer vote.ConclusionFord product have few target markets and we have do some research of how Ford Motor Company use SWOT analysis to sell their product. We also know how Ford Motor Company uses 4 elements of marketi ng mix to sell the product to the customer.