AVA The Talking Elephant Research Paper Example | Topics and Well Written Essays - 1250 words

AVA The Talking Elephant - question Paper ExampleAVA The Talking Elephant is prospective calling that seeks to market unique medicine dispensers. The medical dispenser is designed for infants and toddlers. Basically, our harvest-feast is a plastic elephant toy with a built in medical dispenser. It also makes supporting(a) sound to motivate the children. The whole idea behind this product is the challenge for parents to give medicine to infants and toddlers. The product is designed to make the medicine giving time tear free and horror free for both(prenominal) the parents and the children. Market research is taken as the best tools to identify the best entry behavior of the concern that will enable the business to survive avoid the huge competition. This paper seeks to present the best position for the medicine dispenser business to be located and the rationale for it. The paper will also present how the business will be organized internally. It is also imperative to analyze the external market based on PESTEL analysis to identify factors likely to influence the business. This is done with the intention of making the most appropriate purpose required for the success of the business.It is fundamental to our business to determine where or in what specific segment and geographic location our business will be conducted. In this context we defined the babies accessories segment and Utah country as a part of our Arenas.With some four million babies born in the U.S. every stratum (Baby Center Website), the babies products market seems a very promoting market to start our business at. Our medicine dispenser puts us in the baby care accessories segment. Statistics show that the global sales in this segment will sum-up a come of 66.8 billion dollars by the end of 2017 (See supporting figure no.5 in appendix). Consequently, it will be easier for us to endeavor one million dollars as revenue in our first year in business (knowing that our sign investment was

Discussion on Modes of Arguments Research Paper

Discussion on Modes of Arguments - Research Paper instanceHe seems to be of the opinion that Native Americans deserve the positions and the American economy would survive and even change without immigrants. But when we read the root further, it seems something different from where it was started. He seems to argue over the moo wage browse in his writing. He argued that since the Americans after graduating do non indulge themselves in learning technical skills, they atomic number 18 non able to contribute to the technical fields. They are also not able to earn superior for that very reason. The argument seems too vaguely discussed that one may relate his assertions to Americas incapableness of taking on management and technical roles. Does the author argue on having immigrants at higher aim managerial roles then? Certainly not The author seems to support Americas capability of providing low skilled labor insufficient supply to collect the demands. The argument posed a bit negative and was not formulated carefully. Chiswick supports his claim for the eradication of immigrants by referring to students, housewives and the retired population of America, who would gladly take on the roles requiring low-skills to meet their needs. The author intentionally pointed towards housewives and students to rise up an emotional appeal for the rights and needs of these weak, sensitive and patently myrmecophilous groups. This is an excellent example of a pathos element of writing used in the content on a lower floor discussion. He further states that there is a concentration of low-skilled workers in America due to legal and guilty immigration. The supply of low-skilled labor is more than its demand which results in lowering of the wage rates. He used the subject field of a farmer to evidence the needlessness of immigrants. He uses the logos element by reasoning that utilise machines and the latest technologies, the costs can be reduced and efficiency improved in almost every field. The unornamentedly logical and practical reason, however, seems flawed as the machinery, latest technologies and its use require much more chief city investment that could be afforded by farmers, small-scale businesses and sole- proprietors etc. In the last paragraph, the author seems to persuade the American nation by putting forward emotional arguments. He uses ethos to some extent by using proper tone, developing a sense of unity and motivating the Americans by identifying their strengths. In my opinion, the author has not developed a sound case. This writing starts from one direction and ends on another making the topic and discussion confusing. The writer is not able to maintain harmony throughout his writing. The absurdity of his reasoning is apparent in the last few paragraphs where he offers the reduction in changing of sheets and towels. The American economy does not need low-skilled workers for changing sheets and towels only. Reducing consumption or changing patterns would not only reduce the property of services provided by hotels, restaurants and other businesses but would also threaten the existence of many businesses.

Community Health Advocacy Project Part Four Essay - 1

Community health Advocacy Project Part Four - Essay ExampleThe most prominent ca implements of depression in the elderly include lack of physical employment, lower self-importance esteem and reduction in fond activity. According to psychology people who exercise properly on a daily basis atomic number 18 less likely to contract various diseases whereas those people who manage to keep open an appropriate level of self esteem and keep on working hard towards attaining their professional and personal goals can avoid the hatchway of depression because of their healthy lifestyle (Livingston, Blizard, & Mann, 1993).The nursing and other medical staff can help old patients in fighting depression by motivating them to maintain the habit of walking. Moreover, the medical staff should overly promote the habit of reading in the patients because it is believed that books can help humans in recovering from diseases. The books atomic number 18 helpful regarding fighting depression because they provide patients with an opportunity to shift focus from the disease and thus they follow out less psychological burden (Schulz, Drayer, & Rollman, 2002).Yee, the family and friends can overly play a significant role in eliminating depression and hopelessness in the elderly because old people are found to be considering their children and family as true sources of motivation. More especially elders tend to extract happiness from educational and professional achievements of the children. Therefore it is suggested that families should maintain close contact with elders in order to prolong their life span.Yes, retirement can also be taken as an active cause of depression because it forces elders to think that they are not of any use to the society anymore. But it is the responsibility of the society to keep retirees busy in healthy activities like gardening. The elders should also be encouraged towards joining social clubs so that they can have sufficient social activity as

Rhetoric of Apple Marketing Essay Example | Topics and Well Written Essays - 1250 words

elaborateness of apple Marketing - Essay ExampleThe positioning of the products is ground on orchard apple trees preeminence and innovation which in turn lead to the creation of a loyal customer base. Furthermore the pulmonary tuberculosis of the halo effect which initiated from the sale of the iPod has resulted in Apple being able to increase its overall trade share and better position its products which enable it to take away its competitors market share. Another advantage that Apple has over its competitors is the fact that it invests a higher percentage of its sales to Research and Development, which In turns aids Apple to better position itself and benefit from the first movers advantage when it brings forth new products in the market, effectively capturing consumer tasting and attention. There are many other key success factors which formulate to the core strengths of the brand which in turn become an important reason for consumers showing a preference for Apple products . These can be attributed to the fact that Apple has very dominant footing in the personal computer market because of its secern and innovative products as well as the ease of use. Apple develops its own operating system, which enables it to be scanty from the complexities of the dependence on Microsoft operating systems. This gives Apple a lot of flexibility and control when it comes to its products physical appearance, judicial admission and their overall usability. Apple does all this and at the same time is able to keep its Macintosh computers well-matched with their brisk PC computers. Furthermore the perception of Apple products being closely associated with fashion and the latest current trends achieve it a product that is high in consumer demand as well as preference. Apple manages to endlessly release products that are in line with the latest trends and styles, like the latest iPod and Mac mini, due to its look for intensive office environment. This effectively makes Apple one of the biggest innovators in the market and keeps its consumers interested by maintaining its character of introducing new and creative products and ideas into the market first (Ireland, Duane, Hoskisson, Robert, Hitt and Michael, 2011). Apples broad target market alike serves to be of an advantage in the way it aids Apple to position itself and viewed as a mature digital convergence company that aims to facilitate and reinvent a consumers digital life. Building on this uniqueness, developing a strong brand name and culture, is a main asset when it comes to Apple stand out among its competition. This can be seen in the introduction of all of its products from the iPod all the way to the multi-touch screen of its iPhone. Consumers at present are a lot more engaged in a variety of technology based activities. A core understanding of this changing trend and the needs of the consumers which are entrenched in the digital lifestyle, whether it is a PC or a smartphone, is m ajor strength of Apple. Apple analyzes such trends that are a part of the consumers lifestyle and then correlates it to the increasing consumer electronics demand in the market. Furthermore Apple strategizes to focus on increasing connectivity between its various products which helps it fulfill the multiple needs of its tech-savvy customers. This in turn benefits Apple to lease the additional opportunities of the expanding consumer electronics market (Hogan and Kurt, 2011). When you talk about the popularity and success of

Role in Criminal Procedure of US Constitution Essay

federal agency in Criminal Procedure of US arrangement - Essay ExampleIn the US Constitution itself, there is an Article that includes provision for both pre-trial and trial rights. Article III, Section. 2, Clause 3 indicates that the Trial of both Crimes shall be by Jury and such Trial shall be held in the State where the said Crimes shall cast been committed (National Archives, Constitution of the United States, Art.III, .2, cl.3, 1787) This passage determines two important elements of criminal procedure, namely the jury and venue. These be of the essence(p) while they describe the place and method of criminal procedure.As for the Bill of Rights, there are several(prenominal) Amendments that are relevant to the current research question. To be more limited, Amendments Fifth, Sixth and Eight seem to be the most important to determining criminal procedure. Within the Fifth Amendment, there are several crucial points to understand in regard to criminal procedure. First, this Amendment rejects penalty for capital or infamous crimes except for specific cases. Similarly, in the Eight Amendment, it is stated that excessive bail shall not be required, nor excessive fines, nor cruel and singular punishments. (National Archive, Bill of Rights, Amendment VIII, 1789) Second, Amendment V also indicates that one person will not be say twice for the same crime. Third, any person has the right not to witness against oneself. Finally, the Amendment does not allow the punishment of a person without due juridical process. (National Archive, Bill of Rights, Amendment V, 1789).

Interview Questions Assignment Essay Example | Topics and Well Written Essays - 500 words

Interview Questions Assignment - Essay ExampleMy academic background is the main(prenominal) reason as I have gained significant knowledge for practice in the profession. Hiring me at this leg of my study will also mould me into the organizations culture, as I develop my line of achievement while in the organization. An experienced someone, having experienced many organizational cultures, may find it difficult to diverseness into the companys environment, a challenge that I do not face. I also head the company leadership potentials that will garter in empowering and motivating employees. Being a dynamic person and a fast learner, I can play many roles in the organization and shall therefore execute it the burden of employing many people for specialized roles.My greatest weakness is my orientation to results. I always contract on achieving expected results in my environments, whether the results are my responsibility or that of a peer. This means overworking and some terms st epping into other peoples mandates. The weakness has two major adverse consequences by I ofttimes manage them. One of the consequences is overworking to burnout but I normally take a rest when I experience fatigue. Another adverse consequence is conflict with peer when I move in to help in their roles. Though I often explain my intentions before engagement, there is sometimes lack of time for explanations and some people have accused me of taking advantage of their responsibility to seek recognition. This has however never been the case.An example of a time of successful communication with a difficult person involved a conflict with a classmate. He was known for his arrogance and lack of rationale that often involved him in violence, especially when he was under drugs. We were on an informal discussion about a news bind that divided public opinion and he rose against my opinion. He quickly got emotional and people feared a fight. I had to either walk away to avoid a violent encount er or to watch him and let him know that his behavior was not right. I

Do media in China enjoy more autonomy today Essay

Do media in China enjoy more autonomy today - render Exampleile in many democracies, in the west, and the press is free to criticize the governance without fears of reprisals, this is still a dream to the Chinese media. The CDP (Communist Partys Central Propaganda Department) is the main body charged with the censoring of all information be it on TV print or even the internet. In retrospect, the Chinese press may possess enjoyed a degree of freedom in the sometime(prenominal), today the communist government is tightening the leash against the media in an attempt to control the information that filers to the public. This is according to observers from both inside and outside China interviewed by Deutsche Welle Wolfgang Bttner said that freedom of the press has taken a turn for the worse in the recent past (Blau, 2012). Herein, some of the problems that are experienced by the Chinese media (inclusive of online media) are examined with the conclusion entailing a projection of whethe r the status is likely to change in the near future.One of the main courses of these increased clampdowns could be the revolutions in Egypt and Syria which were instigated from a social medial platform. The Chinese government fears that its citizens may attempt the same after an online appeal to the Chinese to follow suit (Bennett, 2011). The Chinese constitution requires that any online company should be ready to co-operate with the state in apprehending those who leak state secrets, however, the definition of state secrete is rather vague. Conveniently, this could be any information the government deems a threat to its economy or reputation, whether true or not. In 2010, the government launched its first gaberdine paper that requires for everyone using the internet in China, including foreign correspondents should adhere to the laws of China in what is commonly cognize as media sovereignty (Bennett, 2011). In view of the harsh economic times and the corruption that seems to be etching itself in government circles, the party is aware that the Chinese people might

How the fashion industry adapted to these restriction and shortages Research Paper

How the fashion industry adapted to these confinement and shortages during WW2 - Research Paper ExampleBut this was short-lived, because America entry to warfare in 1941 saw political science hindrance on civilian access to food and critical materials due to the needs of the armed forces and war production. The adoption of restriction rules in America was different from a nonher(prenominal) countries, the responsibility of wearing ration was on manufactures rather than civilian, Stanley Marcus was the head of the textile division of the WPB and he essentially froze the silhouette of the time by curtail the amount of fabric that could be utilise to create garment to its 1941 amount. Rules for clothing industry were created such as Limitation Order-85(L-85). The following are some of the restriction imposed by the L-85 order. 1. For blouses. No hoods, If tucking or fold is used, ruffling could not be used and vice versa. on that point was to be no more than one pocket, within or out, and no patch pocket using more than 25 inches of material. 2. In relations to coats, There was to be no bi-swing or Norfolk type backs, No epaulets or tabs on the shoulders, Sleeve circumference is especial(a) to 16.5 inches. 3. Skirts/ suits and play suits. Hem circumference reduced from 81 inches to 78 for misses size 16 made non-wool fabrics of 9 ounce weight or less. No culottes, reversible skirt, quilted skirts or skating skirts. 4. Dresses. No more than 2 buttons were allowed and 2 buttonholes for each cuff, No quilting using more than 300 square inches, mountain were limited to only 3 pairs of leather footwear per year. This was in order to regulate the uncontrolled necessitate as there was shortage of leather and manpower as well as military demand. Items of clothing such as shoes came under direct rationing others fell under indirect rationing as a result of strict restriction being imposed upon manufacturers and wholesalers by the War doing Board, (WPB) progra m for conservation of strategic materials. Nylon production for instance was directed to military use in February 1942. It was used in parachutes. Rubber and leather was reserved for the military use. Cotton was not restricted immediately but the heavy military demand and changing of cotton fields into crop production and the poor cotton crop after during the war affected greatly its supply. Silk materials that came from the east became scarce due to cessation of afield shipping. Rubber controls were significantly tightened during the war due to the high military demand. By February 1942, U.S had been cut from 90% of its indispensable rubber supply. However, the American fashion industry adopted measures, companies like Sears, Roebuck & co, offered shoes for other rationing coupons, other companies like Lane Bryant advertised Non-Rationed Shoes) which were non- leather and were also wedge style or combination of the two. The pigboat Shoe gained popularity during World War 2 it w as originally created by Salvatore Ferragamo in 1935, it was made from cork furbish up and natural fiber for the upper part. The shoe utilized such materials as hemp, felt, and raffia plaited cellophane and crocheted. Silk was substituted with nylon but later on, it became needed for making parachutes. Shortage of stockings made women to resort for trousers which were adopted by the young and the working classes. The L-85 restriction order made American designers who were eager to make a place in the fashion world, not being allowed a large margin for their originality. Modifications were made to shorten the length of skirts,

You may have to design an online form from scratch in the future Assignment

You may have to design an online form from scratch in the future - Assignment ExampleCustomizing the ribbon enables the developer to choose from a number of content control features such as plain text, drop-down list, combo box and date picker (Shelly & Vermaat, 2012).Based on the grapheme of info you wish to enter in the form, the desired content controls will be chosen and their properties changed to suit the need and purpose of the design. To design content controls for entering names, it would be wise to choose plain text. This allows the end drug user enter text but may not allow formatting. The same applies to content controls for e-mails and ph 1 numbers. However, the type of controls that would be used for department is a combo box. This is particularly important as it allows the user to deal iodin item from a list of items. In this case, the user can only select one item because it may not be possible to be a member of two diametric departments. Content controls for gender may be a check box that allows one to check one of the items from the list given. Lastly, a date picker will be used for purposes of designing a fleck holder where the user will be able to choose the date through a take on interaction with the

To what extent did Empire affect lives of continental Europeans Essay

To what extent did Empire affect lives of Continental Europeans - Essay ExampleThe resulting constitutional conflict was prevailed over by Otto Van Bismarck, the Minister President of Prussia in 1862 (Gooch, 1960, 58). Over the course of the latter part of the nineteenth century Bismarck involved Prussia in triplet wars, at some stage which the smaller German states were taken away from the presidency of Austria, the German fusion was disbanded and Prussia developed to form a new and more(prenominal) entirely integrated Germany (ibid).France, on the other hand, became more centralized and liberal society during and after the Empire. The leaders in Paris confronted a few restrictions, and businessman took advantage of the freedom of commerce. Urban labourers and landless peasants, on the contrary, could stage only weak rebellions against their landowners. Even though the nobility had been dispossessed of its privileged and several of its owned land, the social hierarchy persisted over the next basketball team decades the nobility would unite with the upper bourgeoisie to form a new ruling class, which is known as the notables. The Church had lost its important role in society, yet it lingered on as a sinewy force. A British blockade throughout the Revolutionary and Napoleonic periods had weakened the once flourishing Atlantic imperial economy. During these twenty-five years, England had surpassed the French economy in industrialization (ibid).The Empire in Germany symbolized success. Strengthened by the three victorious wars, she had replaced the nation of France as the first military power in continental Europe. The Prussian character was perceived to be equalled by remarkable progress in other directions. In nearly all sectors of education and scientific innovations, the German Empire did not stand second to another. In manufacturing, German industry and commerce improved leaps and bounds. This success has been attributed by several of the historians an d other scholars to the Prussian genius for organisation,

Skip navigation links BFS 3460-08B-2 FIRE PROTECTION SYSTEMS Essay

alternate navigation links BFS 3460-08B-2 FIRE PROTECTION SYSTEMS (BFS3460-08B-2) - Essay ExampleHigh expansion foams acts the same tho are typically used in holds of ships and basement room compasss where access to fire and burning genuine is limited. It acts by halting convection and access to oxygen by steam displacement. This type of foam is used in controlling liquefied natural gas spill fires and helps in dispersing the resulting the vapor cloud.High expansion foams extradite very low water means making it sufficient to use in settings where damage to equipment by water is highly probable. It is also this characteristic that results to a minimum amount of residue thus minimizing side fire clean-up requirements. The National Fire Protection Association has stipulated that this type of systems should completely fill and engulf an area where the fire is occurring thus making it suitable in settings where quick suppression is required. The high water content of low expansio n foams makes it heavy and possible to be projected to burning material at steady-going distances. It also has a very high flow index and its wetting effect makes it more suitable in extinguishing fires in burning solid

Research method methodology Proposal Example | Topics and Well Written Essays - 3000 words

Method methodological analysis - Research Proposal ExampleBy structures we mean primarily banks and other financial institutions, insurance companies, assurance funds, investment houses, stock exchange and savings and credit cooperative societies (Saccos). Microcredit is offered through Saccos to boost the governments endeavor in availing financial go and create a vibrant and globally emulous financial sector that will create jobs and also promote high level of savings. Microcredit is ways of empowering citizens with attention to stabilize their investments to enable them prosper and improve their standards of living. It also contributes to entrepreneurs spirit by provision of advice and close supervise of their businesses or investments. Statement of the problem Before the introduction of micro credit institutions, banks were the only financial institutions fling financial services. Due to the collusive oligopoly situation created by banks their services became only accessible to a genuine group of people who had a high level of income. Their spare-time activity rates and the limited amount to be borrowed were high and one required collateral to qualify. The accessibility of their bank loans and close monitoring of their investment was a problem for many investors. ... res why citizens have not yet fully taken emolument of this incentive yet the introduction of this SACCOs was aimed at raising their financial capabilities through investment. General objective The of import objective of the project is to evaluate how microcredit institutions have facilitated in eradication of poverty in many countries. detail objectives To implant whether the micro credit loans are easily accessible to as many citizens world wide, to establish whether citizens once granted the loans, utilize the same in investment and if so, do they save the returns from investment? To act upon whether the investments improve their wellbeing status in the society, that is, to reduc e the absolute poverty levels in the community. To establish whether the interest rates on the loans offered by the microcredit hinders them from expanding their business ventures and to find out the relationship between micro-finance institution services and business growth. Limitations of the study Limited time to collect enough data may result to unretentive information thus affect overall outcome. Data collection and documentation will require sufficient financing which if not amply provided may adversely affect the efficiency of data colllection. Some respondents may not be willing to give accurate information due to little knowledge in areas of research. Significance of the Study The study will be of great import to the citizenry to appreciate the aim of micro-credit departments in Saccos. The study will help micro-credit institution clearly understand where they are failing as far as small business operations are concerned and improve on their topical practices. The stud y will help the government appreciate the role played by micro-credit on instruction of small businesses and

Necessity be the mother of invention Essay Example | Topics and Well Written Essays - 1000 words

Necessity be the mother of invention - Essay Example besides any decline in the gross domestic production for more than two successive quarters is referred to as recession. When recession falls on a society, it is applicable on the producers, consumers, business organizations, industrialists, in short-circuit the whole society. In times of recession, the society affected, should aim on producing innovating and sustainable methods to provide means of reducing in the recession instead of reducing number of businesses, firing employees, reduction in usage of technologies genuine from before. Innovation can play its role in the society by pushing recession backwards, and if that is not possible than it can at least stop recession from growing and bringing the economy encourage down. This can be achieved by long-term strategies and public investments in different fields especially proceeds sectors to provide better technologies so that recession does not overtake the society and the economic demands of the people of that society. recessional leading to innovation and prosperity As recession progresses, a decrease in the trading and industrial activities is witnessed. This is a negative respond by the business organizations and industrialists. ... When these business organizations decrease their work out put, they pass water less work load which is why they fire their employees change magnitude the rate of unemployment and making the society come up that real recession has approached. This is a negative response to recession by the business organizations which leads the economy towards a downfall. A more positive approach would be to increase work load by increasing work out put with the help of more employees. This way the employees volition not feel the warhead of recession and they will work with devotion for their ships company or firm. These are some of the main reasons of feeler of recession. One major cause is inflation. It is referred to as a ris e in the price of goods and services. When recession occurs, the customers give-up the ghost less and save more money on goods especially with their inflated prices. Therefore, fewer amounts of goods can be purchased, reducing sales. Inflation can be caused by different factors such as increase in the production costs, increased energy costs and national debt. When a company faces severe consequences of recession, it tends to decrease the lineament by cutting production costs hence cost of the product is lowered. The change of quality of products neglects the requirements and ask of the customer. Instead of compromising on quality of product, the organizations along with their researchers should work on reprocessing the methods of making the products and by victorious the risk of introducing new products. Innovating new products will earn the organization confidence of the customer, and when the period of recession ends, the customers will continue to look up to that organizatio n that took care of their needs in times of crisis. This way the company which allows innovations will run

Film, Culture and Society Movie Review Example | Topics and Well Written Essays - 1000 words

Film, Culture and Society - Movie Review Example(Sklar, 1994) Perhaps the grounds wherefore Depp has attracted a lot of attention outside his film could be because of his charming personalizedity. He reports to interviews with a cigar in hand and then says hallo to all the members surrounding of the camera crew. Additionally, the actor is quite comfortable with his avouch personality because he is not afraid of experimenting with fashion. The actor can wear boots that were synonymous with the nineteen eighties and still hold his head high. Depp tops this up with his good looks and makes many Hollywood enthusiasts involutioned in his escapades. Besides these, Depp is quite enterprising he owns a club called Viper Room in the heart sullen Hollywood. But then again, the tabloids reported that this place has more doses than soda.Speaking of escapades, Depp has had his share of dramatic scenes in his personal life. He was reported by some newspaper reporters that he had trashed hot el. As if this is not enough he has had some drug addiction issues in the past but this does not stop the public from loosing interest in his new developments. Maybe it is these negative remarks that keep the public anxious. (Shatz, 2002)Fellow actors such as genus Penelope Cruz have asserted that Depp is quite a humorous man. He is indeed natural and charismatic at the same time. They claim that this is the most outstanding feature about him and this could also be the reason why he has been in and out of relationships.Johnny Depps filmsJohnny Depp has contributed to the film industry in his own preposterous way. However, some critics argue that he is not an actor worth his salt. This can be attributed to some of the brainless horsemen movies he has done in the past. These movies undermined the strength of Depps acting abilities.However, these arguments pale when one examines other films done by Depp. For instance the films Before Night Falls and Fear and Loa amour in Las Vegas did very well in the box office. The one thing they both had in common was the fact that Johnny Depp was the main character. He seems to have an ability to air heavy roles with the depth they deserve. Taking an example of the movie Blow Depp plays the role of a tough, fearless and tragic drug dealer. Depp was chosen for this role because he has the capacity to bring out the negative aspects in the lead role. On the other hand, this does not undermine the fact that he still displays the tragic end to the movie with the pity and dignity it deserves. Depp chooses his film roles carefully as most of them depict central characters.ConclusionJohnny Depp is a charismatic, humorous and striking person in real life. This larger-than-life off -screen character has influenced the level of success and hence his stardom. (Neve, 1992) The issues going on behind the camera have adversely affected the roles played in front of the camera in terms of the offers presented to Depp. After assessing Depp s life controversy is indeed a merchandise tool in Hollywood as Depp only became truly famous after people started undermentioned up his private life.Success of Baz Luhrmanns Moulin Rouge as a postmodernist filmIntroductionThe examine will examine the extent to which Baz Luhrmanns the Moulin Rouge film has depicted postmodernism with a specific focus on Parody /pastiche. DiscussionThe films main theme serves as a template for the expression of parody. The

Women offenders and prisioners Essay Example | Topics and Well Written Essays - 500 words

Women offenders and prisioners - Essay ExampleThe special guidelines for the treatment of distaff prisoners, namely the Bangkok Rules, have been adopted by the United Nations (UN) in the year 2010. Despite the occurrence that these rules have not been implemented in totality, they represent vast improvement for female prisoners in global law. The main motivator for this astounding development was Princess Bajrakitiyabha Mahidol of siamese connectionland. This redoubtable champion of womens issues was instrumental in ensuring that the efforts of the Thai delegation to the UN Commission on Crime Prevention and Criminal rightness was successful in its efforts (Barberet, 2014, p. 174).It has been admit in these rules that female prisoners have drastically different requirements, in comparison to their male counterparts. To a study extent the Bangkok Rules are evidence based and acknowledge several of the findings of Women Crime and Criminal Justice A Global Enquiry, by the eminent s cholar Ms. Barberet. Moreover, the Bangkok Rules mirror several of the formerly reform efforts that had been undertaken on behalf of females in prison, across the world. For instance, these rules acknowledge the high incidence of victimization of female prisoners and their great inclination to engage in self-harm and suicide the lower risk of most female prisoners, but high classification levels the special status of female prisoners who are also mothers of children the stigma encountered by female prisoners the execration of women for immoral crimes and the specific needs of indigenous women prisoners (Barberet, 2014, p. 174).Furthermore, these rules recommend the provision of intimate articles for females, alternatives to invasive or cleanse searching, alternatives to incarceration for females, and research and data collection regarding the issues pertaining to imprisoned females. Moreover, these rules acknowledge that females, in some nations, are incarcerated, in order to s afeguard them,

Prime Minister Essay Example for Free

flush see proveAs he walked up the rickety stairs to the graveyard, his hand flaking the paint pip the banister, listening to the electrical storm overhead, Jake felt apprehensive. He was startled by the rustling of the autumn leaves in the bitter wind and the saltation of their shadows cast by the orange street light. He had left his friends house in a fair mood notwithstanding that was long g sensation as he sensed the peril that he was in. It was back. A creature had been following him on or off for weeks now and Jake could hear the sound of two scanty footsteps a few metres behind him. He turned around but, as always, there was no one there.He knew he was not imagining it, but he didnt want to tell his family or friends as they would dependable laugh at him. While turning round once more he and public opinion he caught a glimpse of something, as well as big for a dog but too small for a human. He broke into a run and knew that his follower had done the same. He lo oked round and saw that his assaulter was now making no effort to hide. The ground was being eaten up by this ogre care creature that was pursuing him and he knew there was no hope. His screams for help filled the air but it was too late for there to be anyone out to hear him.He looked around for any means of justification and saw a mail service with a note about the up-and-coming Easter egg unravel in the graveyard. Wrenching the stake from the ground, he turned to face his attacker seeing how close the monster was too late. The creature was right at the end of the stake and as he collided with it, the stake went lawful through his right shoulder. As Jake looked down at the victim that was now pinned to the ground by the stake he saw its coal-black cape, its milky-white fangs and his blond hairs-breadth and blue eyes in the reflection off its pale white eyes.He started to run, as what he saw was a creature that he had thought only appeared in nightmares. It was a vampire As the sweat ran down his wrinkled face, the old Minister struggled to answer the last question concerning the rising number of murders in populated towns and cities. He knew that this new riddle was going to be hard to solve and could cost him his job but he would do his best. He left the interview in a hurry, trying to stand away from all the questions.As he finally got out the door, ignoring the crowd of reporters with their cameras flashing at him, his personal assistant rushed to his side and told him that he had urgent news from the Minister of Defence. He walked, wearily, but briskly, to his office and picked up the phone to his colleague. Prime Minister, I rush urgent news regarding our current problem, he explained with a tone of graveness in his voice, We have video evidence of one of the creatures that are committing these assaults. Creatures? the Prime Minister asked, wondering if his colleague had made a mistake. Yes. We appear to have the first ever sighting of vampi res in the world. I think we should try to get hold of one of them to question it. Yes, of course, please keep me informed of any more news that comes in, the Prime Minister stuttered incredulously, his face turning white at the thought of vampires on the loose. He knew that whatever it was that had to be done had to be done quickly, or else the whole population was in danger.The Minister of Defence had had a hard day. His phone had been ringing all day with enquiries from police stations all over the rustic. He was glad that he had finally found out the nature of the problem that the nation was facing. He knew that the Prime Minister was under extreme pressure but he was seriously losing faith in his capacity to cope with this crisis. He was looking older every day, his good looks gone and his famous, lush brown hair was now grey and clearly thinning.The stress of his job was taking its toll and some of his recent decisions had been so questionable that the Press was having a fi eld day. He knew that his doubts were shared, not only by the members of the Cabinet but by a large section of the population. As the phone started ringing once more, he blaspheme and picked it up knowing that it would be from another Police Officer in some part of the country asking for advice on what to do with another victim of an assault. That is why he was surprised by what was said.

The U.S. Foreign Policy during the Cold War Essay Example for Free

The U.S. Foreign Policy during the Cold War EssayIt is veritable that foreign dodge of the United States during the Cold War (1947-1989) is called containment. This indemnity can be described as the efforts to stop global political movement toward communist and socialist ideology (the ideology of the Soviet Union) and pull ahead political popularity of democratic ideas dominating in Europe and the United States. That is how it was supposed to create a veritable political isolation of the Soviet Union, which would sooner or later bring to a number of sundry(a) problems, such as political decadence, economic stagnation and so on. In other words, containment was a policy directed on gradual weakening and declining the tycoon of the Soviet Union by preventing the expansion of communist beliefs around the world and defending the ideas of democracy and opened economy. The strategy of containment was created and proposed by George Frost Kennan, an the Statesn political leader a nd diplomat, known as the father of containment, who worked in 1944-1946 as a head of American mission to the Soviet Union and was an excellent specialist in understanding the relations between Washington and Moscow.Having sent his historical long telegram Kennan warned the administration of Truman about possible dangers of messing with Soviet political powers. Besides, later on he publicized his ideas about the necessity to follow the policy of containment in Foreign Affairs magazine, where he stated the main element of any United States policy toward the Soviet Union must be that of a long-term, patient but firm and vigilant containment of Russian expansive tendencies and ideologytaught them Soviets that it was their duty eventually to take down the political forces beyond their borders. (U. S. Department of State, n. d. ). Kennan also argued that Soviet Russia was an antagonistic and closed-minded society, driven by a great obsession to dominate combined with a huge politica l insecurity. That is why, he thought, only a determined and resolute reaction of the United States would be the best solution to frustrate the ambitions of Soviet regimen and eventually bring the power of American ideological ally to a standstill.These ideas of Kennan received a parcel out of warm support in American administrative circles and became the main postulates of famous Marshall Plan on reformation. Therefore, Kennans call for containment had a tremendous impact on American policy-makers and inspired the hardheaded power politics that shaped the Cold War (Holbrook, 2005). The controversy of this policy arose around the issue of the limits of containment, because it was crucial not to lose the control of the situation and peripheral interests of the U. S.That is why in 1950 a detailed plan, stipulating the stages and activities of the United States in the framework of the Cold War was issued by National Security Council as a document called NSC-68. Anyway, the strategy o f containment was a great success in the long run, and it became one of the most far-seeing and prudential political moves in modern history, because any aggression from one of the sides in this peaceful competition called the Cold War would glisten a serious conflict and possibly bring to global bloody outcomes. George F.Kennan himself in his interview to CNN analysts commented on the effectiveness of the containment policy as the following the alternative was to have a great military hellhole and I could see no good coming out of this (CNN, n. d. ) Certainly, not every American politician was supporting the policy of containment and there were some, who insisted on more determined activities of the U. S. directed against communist ideology expansion. In particular, John Foster Dulles, the 52nd Secretary of the State, was promoting the ideas of liberation of Western European countries.Nevertheless, the strategy of containment which .. helped to define the issues and values dividi ng America and Russia, was a well-considered political step, which eventually contributed to collapse of communist ideology in Western Europe (UXL Encyclopedia, 2005).References Cornwell, R. (2005, promenade 19) Obituary George Kennan. The Independent. 58 (893), 6. George F. Kennan. (2005). UXL Encyclopedia of military personnel Biography. Ed. 1. Farmington Hills, MI UXL (Gale). George F. Kennan, U. S. Embassy, Moscow. (n. d. ). CNN.A CNN Perspectives Series. Retrieved December 19, 2007, from http//www. cnn. com/SPECIALS/cold. war/episodes/01/interviews/kennan/. Holbrooke, R. (2005, March 21). The paradox of George F. Kennan. The Washington Post. The Washington Post Company. Retrieved December 19, 2007, from the World Wide Web http//www. washingtonpost. com/wp-dyn/articles/A52533-2005Mar20. html. Kennan and Containment. (n. d. ). U. S. Department of State. Retrieved December 19, 2007, from the World Wide Web http//www. state. gov/r/pa/ho/time/cwr/17601. htm.

Surrealism in Advertising; How Beer Became Beer!! Essay Example for Free

Sur in truthism in Advertising How Beer Became Beer essayThe intention of this essay is to analyse surrealism in advertising and apply the theoretical background of it and the psychoanalytic hypothesis to a 2003/2004 campaign for Tooheys exceptional dry out beer, made by BMF Advertising agency. The essay will taste and isolate the surrealist appeal and other factors behind this campaign and explain why and how this campaign became oneness of the ab by talked-about advertisements and won the gold in Creative Planning Awards as well as silver in Advertising Effectiveness Awards in 2004. Surrealism and Advertising For the description on surrealism and its theories see appendix A. The Product.The produce is beer. However, Tooheys Extra Dry (TED) is different from other beers in many ways. Its packaging is different from other beers in its clear and t whole bottle (not dark and wide as other beer bottles). It has a green pass judgment that is glued to the clear bottle diago nally instead of in a strait vogue and ample white dynamic letters stating the Extra Dry brand. It is a very preteen brand, first brewed in 1994 instead of 18xx as other beers. However, its most distinguishing trait is its taste it is much lighter than other beers. TED is not bitter and it is more like other RTD drinks than beer.The Campaign Tooheys Extra Dry (TED) was a growing brand, purge before this campaign was released however its growth was beca custom of its sub premium value (Nicholas 2004). The clear, tall bottle and an flabby taste of the beer could confound helped, but it was believed the brand can do better. Previous advertising of TED abided the prevalent beer promotional models throughout the world, the core market being pub going males. The prevailing message was catch a go at it. The advertisements were of weir accidents of men who did not drink this beer, and the endline was dont die wondering.The enquiry done after the campaign proved that the idea was no t very successful, however the core enigma was the strategy. TEDs positioning was betwixt mainstream beers (Fosters) and premium (Heineken). Its appeal was later described by a young musician in a re see group I like Tooheys Extra Dry. When you walk into a fellowship railway carrying a six pack you dont look like a scab by drink mainstream beer and you didnt look like a wanker by drinking premiums Anon. cited in Nicholas (2004) P1 It became apparent that their place audience were young adults who like taking risks.Putting that into the account, the resulting campaign, aimed at citizenry in their early twenties, well-tried a different approach. It involved an enticing product attribute that was unique, cool and youthful. The new campaigns objectives were -Establish a connectedness with 18-24 years old audience -Extend the brand throughout the Australia, mainly Sydney, Perth, Melbourne, South East Queensland and other areas. -Maintain the price premium while achieving growth and increase the profit As previously mentioned, the taste of this beer is the biggest distinguishing featureits the unique marketing point.By not emphasising that on its previous campaign, they have not established a truthful preeminence and and then failed. The new campaign strategy was to find out the usual dissatisfaction young (18-24) people have with beer. RTD drinks (ready-to-drink drinks that are already mixed with spirist, for instance Smirnoff Ice, WKD, VK etc) have been becoming more and more popular and have taken some of the market away from beer. As a result, key dissatisfactions with beer were isolated in a research study. The results were -Beer is associated with old masculinity i.e. Dad in a pub with his mates -Beer slows you down it crystallises you ample and slow -Beer has a bitter taste it makes it hard to drink in todays environs that is more foc utilise on sweeter drinks and foods. On the other hand, TED was perceived as a modern drink, inebriated by m en and women. It is also less filling and therefore does not have the same takings as other beers. Its lack of bitterness is its main feature and is easier to drink. This insight is what led the new campaign. The score audience was set to 18-24 olds as opposed to previous 24-29 year old adults.The goal was to change what the localize audience idea of beer and establish the brand not only as the outgo beer, but the best alcoholic drink altogether. The campaigns proposition was that because of its unique brewing process as little of negative effects from beer can be present (mostly beer breath). This is how the campaign slogan came to be as clean, crisp taste. This also mulish the key dissatisfaction the target market had with beer. Because of the crucial distinguishing features this campaign had to represent, a special tone of voice was consisted out of three major components.The first component was the youth fun feel that had to be established therefore political party im agery was selected. The pace of the advert had to b just right a mixture between clubby and pub-like (spirits vs. beer). The next important thing was for the marketers to establish a cool feel, youthfulness etc). This is why they utilize the soon to be famous music track. The commercial The commercial is of a speech that leaves his owner and goes to search for a tasty beer while its owner sleeps. It goes past several dangers until it finally finds the beer at a party encompassing of young people.It takes the beer and brings it back to his owner. Two posters and a radio commercial were part of this campaign as well. The posters and a detailed description of the commercial can be found in the appendix B. This product has only one memorable utilitarian benefit and that is its light taste. That is why the taste was the focus of this ad symbolically represented by the tongue, which is the profound figure in this add. With the tongue representing taste, this campaign did not affirm the facts clearly, as in TED has a light taste you will enjoy but rather used imagery to reflect the product attributes.This all is typical for many surrealistic commercials, as well as the hazardous odyssey aspect of it. The tongue was running away from the cat, got almost run over by the car and stomped on the dance floor. Its blending the real and unreal the real being the party and the peoples behaviour and the unreal is obviously the renegade tongue in search of a beer. As previously mentioned, the main target audience was to appeal to young audience therefore the surrealist appeal was chosen wisely, because of its defiance against conformism (Homer Kahle, 1989). Clubby imagery, music and passionate kissing at the party reinforced this aim.It is slackly believed that non-conformism has been the most central aspect of any thing con facial expressionred as cool to the young audiences. Some psychoanalytic hypothesis practices can be detected as well. According to the psychoa nalytic theory (Hackley, 2005) and Motivational Research, real buying impulses derive from urges and drives and feelings. The perfect party environs and several sultry images insinuate sexual motives that could cloak behind party experiences and alcohol consumption and consequently be the motive for purchase. Another typically surrealist feature is the exaggeration of the human form.The tongue itself is exactly that in this advert, since it can move on its own, is capable of thought and emotion while still remaining just a tongue. The most apparent emotion the tongue portrays is require. The metamorphosis of the tongue can be explained by the Trickster theory described by make and Petterson in 2000. The tongue would be the trickster neither good, nor bad but guided by its emotions and desires. This is central to this advert, as it is the desire for the good refreshing clean and crisp taste that forces this tongue to take all those risks just to get the Tooheys Extra Dry.The desi re is the motivation for the odisseyadic journey. Conclusion The commercial is odd and free from ordinary association. We do not expect tongues to jump out of out spill the beanss and search for beer. This is the product of the novelty theory assuring the audience will recollect the ad easier. These surreal proficiencys combined with psychoanalytic theory make the TED wanting tongue a hero (survives danger), a partier and a rebel at the same time. The metamorphism and the surrealist technique reinforces the utilitarian claim of the product performance and its claim of clean and crisp taste.Appendix A Surrealism is a movement that stared in the early 20th century most acknowledged in France. It is most identifiable by the paintings and other visual representations of it by painters and writers such as Salvador Dali and Bret? n. Surrealists explain the human mind in a manner not before conjured. Andre Bret? ns (1920) definition of surrealism Psychic automatism in its pure state, by which one proposes to express verbally, or by means of written word, or in any other manner the actual functioning of thought.Dictated by the thought, in the absence of any control exercised by reason, lighten from any aesthetic or moral concern. Homer and Kahle (1989) describe surrealism as fee of the stereotyped psychological habits belonging to artists and spectator as well. The objects are free from normal association. Isolation, modification, hybridization, incongruity, provocation of accidental encounters, paradox and abstract bipolarity are the ways through which surrealism achieves the maximum impact. In surrealism, pleasure and free will have numerate control over everything, including reality.Alcuazs (1984) premise is that surrealism as a concept is a state of mind, and military posture and a desire. Magritte, a surrealist painter believed that surrealism is an attack on societies preconceived ideas and predetermined good sence. In surrealism, desire chooses whate ver it wants and pleases it it is not bound by realistic and logical boundaries of perception. Surrealists act defiant to conformism as well. According to Homer and Kahle (1989), advertisers seek surrealist techniques because of their need to gain consumers attention, fuel their fantasies and induce new ways of intellection about previous conceptions.One of the reasons advertising of surrealism works it the so-called novelty theory. Novelty theory is establish on the so-called Von Restorff Effect. This basically describes a phenomena that occurs when people are presented with novelty or unexpected items. Their move back of these items was greater and enhanced in the future. Appendix B In the beginning of the ad, we see a young man, sleeping with a woman in a bed. His face is turned towards us. Suddenly, his tongue jumps out of his mouth and embarks on a quest to quench its thirst.It moves in a way that is similar to a flex or a caterpillar. It jumps of the bed and goes down the s tairs while being chased by a cat. It narrowly escapes the cat when it jumps through a rail fence and onto a passage. While crossing the road it gets almost run over by a car. The tongue then enters a party full of young people. A few shots of the party are shown and we see people dancing and socialising in a crowded house. The tongue is going through the party avoiding being stomped by feet of the dancers. Then it gets stuck on a vinyl player but manages to get off.The tongue successfully manoeuvres past a orthodontic braces French-kissing and discovers a huge tub full of ice containing several different alcoholic drinks. It manages to get on the edge of the bath and scout the available drinks when it notices a Tooheys Extra Dry on the far side of the tub. After a quick shot of the kissing couple, the tongue dives into the tub full of ice. The underwater environment is clear and crisp. We see the tongue swimming at the bottom of the tub, past many bottles towards Tooheys Extra Dr y that is encompassed into ice but still showing its label and the recognisable green colour.The tongue then pronto grabs the bottle much like a python would its prey and jumps out of the tub with it. It then drags it out of the party back to the bedroom and onto the bed climbing back into its owners mouth with is main body still wrapped around the beer. This wakes the young man up and he confusingly looks at the Tooheys Extra Dry in his mouth, takes it out and examines the label. The slogan, clean crisp taste then appears at the bottom of the mask and the ad is over. Visuals Source Source Nicholas J. (2004) Source Nicholas J. (2004).These examples used as still photos on billboards and such use surrealistic usage of the product enforcing the notion of its utilitarian benefit The Clean Crisp Taste. References -Homer, M. Kahle L. R. (1989) A Social adaptation explanation of the effects of surrealism on advertising. Journal of Advertising 15(2) pp. 50-60 -Alcuaz, M. Contemporary I dioms of Surrealism. Dreamworks 4(1) pp. 59-69 -Cooper P. Patterson (2000) The Trickster creativity in modern Advertising and Branding. Market Research Society Conference.Available at http//www. warc. com/ArticleCenter/Default.asp? CType=AAID=WORDSEARCH49151Tab=A -Nicholas, J. (2004) Tooheys Extra Dry Licking the Beer Category. Account Planning Group Australia.Available at http//www. warc. com/ArticleCenter/Default. asp? CType=AAID=WORDSEARCH80888Tab=A -Nicholas, J. (2004) Tooheys Extra Dry Quest Beer advertising that broke the mould. Sales That broke records. Advertising alliance of Australia. Report. Available at http//www. warc. com/ArticleCenter/Default. asp? CType=AAID=WORDSEARCH85608Tab=A -Hackley, C. (2005) Advertising and Promotion Communicating Brands. Sage Publications London.

Argue the case for and against Globalisation Essay Example for Free

ask the case for and against globalization EssayThis essay ordain concentrate on the factors of Globalisation and the effects it has on the world. Globalisation can be defined as nearlything which has become spread across the globe. This includes whole trend of objects such as battalion, currency, technology and even ideas. The concept of globalisation has been going on for many centuries just flat it is only in juvenile years that it has become a major issue. The Roman Empire was a global society as the Romans ruled much of the known world. They used colonialism as an economic act in order to globalise themselves.From these colonised atomic chip 18as they obtained goods and raw materials which they could ship across the world. This still happens to this day and concourse also migrate causing multicultural countries. Cultural forms start to cross and become global forms. An recitation of this is sport. Many countries will play the similar sport and even compete against each other. This was shown in the recent Commonwealth Games in Manchester. Cultures can be spread even through art and fiction. Novels and stories representing distinguishable peoples be intimates and experiences are read throughout the world spreading these cultures.In the process of Globalisation it is Decolonisation that takes place. In the olden century many countries have gained independence. We now live in a new world order. Arjun Appadurai explains nigh Globalisation in the article Modernity at Large which is found on the website listed in the Bibliography. Appadurai has canvass globalisation and has named a number of global feed ins. He describes the different ways in which Globalisation takes place. Ethnoscapes is the flow of people going around the world, for example tourism. It can also be seen when people migrate and is sheer in modern society with refugees and asylum seekers.Trans-national class people are business and homogenous people who determine thin gs like fashion and music. One of the most global items is m nonpareily. Appadurai defines this as Financescapes. People send money across the world for their relatives and to pay for goods they have bought from a different country. thither are many different ways for money to be transferred around the world, some are legitimate nevertheless there are also illegal ways such as drugs, arms and porn industries. These industries send vast amounts of money all over the world.The other big industry is that of Technology Technoscapes. In todays electronic age it is easier than always for information to be moved from one place to another. The Internet, computers, mobile phones and other such electronic devices all provide consumers with the easiest form of the transferral of technology. Commodities around the world are comme il faut global. Products like Coca-cola, McDonalds, Microsoft and Nokia are now all recognised around the world. It is estimated that in 1990 the one hundred biggest transnational corporations produced 50% of the worlds output.So it is make it that globalisation is more than ever present in the modern world. All the above factors contri alonee to the increase global nature of our society. However, what does all of it really mean? Does the fact that Globalisation is increasing result in the world getting better or worse? In order to answer these questions we must try out the benefits and disadvantages of living in a global culture. As mentioned before, one beneficial aspect of Globalisation is that of technology. scientific advances have resulted in the improved lives for millions of people around the world.This improvement was not restricted to just individuals but to communities, groups and even to the extent of countries at large. It cannot be denied that Globalisation has benefited businesses and companies in respect to technology and their target audience. However, some would argue that this mass technological advancement could lead to a lack in cover. With the Internet in thousands of homes and with almost any kind of information available on it, some people feel that their privacy is invaded. Is Big Brother really looking at us at every opportunity?An perspicuous advantage of globalisation is that it brings together many different countries. The best example is probably the United Nations or the UN. This is a collection of some of the worlds most strong countries and they have come together to become, arguably, the most powerful force on the planet. They are, however, a peaceful organisation who tries to uphold international laws. Perhaps one of the number one steps to Globalisation was to name the different continents. This automatically places countries into groups and they can all be referred to by one name, for example Europe or Africa.Does this mean that everything is going to be the same? If the different countries are becoming recognised as one large continent then does it result in these countries bei ng the same themselves? There isnt this much of lack of diversity. Globalisation may be more than ever present but every country has its own history, culture and way of living. This creates and upholds diversity in all countries. The immigration and expatriation of people causes cultures and communities to spread all over the world which is another way of diversity being created. There are two main theories of the world.The first says that the world is becoming more American where as the twinkling suggests that the world is becoming more diverse. The world being similar is known as homogeneity and the contrastive view of diversity is referred to as heterogeneity. So to conclude, it is clear that the world is becoming more and more globalised, especially in recent years. Globalisation is a man made feature of our world and it is unlikely that it will stop or even slow down in the foreseeable future. It does have a number of advantages and disadvantages, some of which highlighted i n this essay.Globalisation may lead to a compression of the world and an intensification of consequences of the world as a whole but the benefits must surely outweigh the bad points as otherwise it would not have existed as long as it has. One thing this essay has concluded from researching the issue of Globalisation is that the world is so big and yet so small at the same time. We now live in a global village Marshall McLuhan.BibliographyR. Robertson, 1992 Globalisation N. Abercrombie A. Warde Contemporary British Society D. make Power in struggle

Geometry and Measurement Essay Example for Free

Geometry and Measurement EssayMeasurement refers to the estimation of the magnitude of round attribute of an object, such as its length or weight, relative to a unit of notement (Measurement, 2008). It usually involves using a measuring instrument, such as a ruler or scale, which is calibrated to compargon the object to some standard, such as a meter or a kilogram. In science, where accurate measurement is crucial, a measurement is understood to have three parts first, the measurement itself, second, the margin of error, and third, the confidence take aim that is, the chance that the actual property of the physical object is inwardly the margin of error. Learn more thanstudymoose.com/friendship-speech-essayExample, we might measure the length of an object as 2. 34 meters plus or minus 0. 01 meter, with a 95% level of confidence. When one is tasked to measure a specific unit, one is attended to acquire the most accurate data possible. Be it length, bea, weight, volume or time, there are variant modes of measuring processes designed for each salmagundi of measurement so that all data acquired would be correct and appicable to all. Whatever kind of measurement you are trying to get, there should be a universal standard that should be used so that it pile be used and applied by everyone.This helps in the consistency of measurement and the validity of the data. The van Hiele levels of geometric reasoning is a measuring stick to determine how advanced a persons thinking is in scathe of geometric figures and objects. By using these levels, one can evaluate the progress of any person in learning about geometry and the concepts behind it. In the first level, known as visualization, students can name and key shapes by their appearance, but cannot specifically identify properties of shapes.Although they may be able to blob characteristics, they do not use them for recognition and sorting. The second level, called analysis, students begin to identify properties of shapes and learn to use appropriate vocabulary link to properties, but do not make connections between different shapes and their properties. Irrelevant features, such as coat or orientation, become less important, as students are able to focus on all shapes within a class.And in the third level, known as informal deduction, students are now able to recognize relationships between and among properties of shapes or classes of shapes and are able to follow logical arguments using such properties (Van de Walle). When one is approach with having to deal with fellow students who have differing geometric levels, one has to understand a couple of things. First, one cannot expect other people to be at the same level as you. We all have different levels of intelligence, or perhaps have a different pace in terms of learning newborn concepts or ideas.When someone is less advanced than everyone else, this does not automatically mean that he is less good than the others. Seve ral factors could have played a role, such as the unfamiliarity of the person towards geometric concepts. Those who are at a lower level could easily move on to the next, provided they are guided suitably by those who are knowledgeable of the subject. Likewise, those who are more advanced than others need not feel that they more superior than their peers.They could simply have just been more familiar with geometric figures, perhaps having encountered them already in previous occasions. In the end, it is still the progress of everyone that should be the main concern, rather than focusing on undivided achievements.References Measurement (2008). Annenberg Media. Retrieved 2 June 2008 from http//www. learner. org/channel/courses/learningmath/measurement/session1/ part_d/index. html Van de Walle, John A. (2001). geometric Thinking and Geometric Concepts. In Elementary and Middle School Mathematics Teaching Developmentally, 4th ed. (pp. 342-349). Boston Allyn and Bacon.

Black Nationalism Essay Example for Free

down(p) patriotism Essay mordant Nationalism is defined by Karenga, as the political flavor and practice of Afri support Americans as a distinct tribe with a distinct historical personality who politically should fall apart structures to define, defend, and develop the interests of Blacks as a people. Black Nationalism can be traced seat to the 18th century, back to William Edward Burghardt DuBois, the most prominent down(p) intellectual of all time. Black Nationalism is the response of African Americans to the continual racism and oppression they experience. It came about because of two reasons the racism that they faced periodic, and being exploited economically by white supremacy. Black Nationalism seeks a solution to the troubles that African Americans face on a daily basis After the Civil War, the situation of the dispirited people was not good it was a semi-free, semi-slave situation. An congresswoman of this is tenancy, where the Blacks have control of the work p rocess and work schedule but ultimately had to give up the fruits of their hard work because they were not the landowners. This kept the Blacks under White dominance, and living in poverty.Another actor in the economical status of the Black people was the introduction of mass production, new methods and machinery. This caused the loss of some of the jobs being held by the Black men, Negroes are now restricted more and more to common job and domestic service of the lowest paid and worst kind. The already bad situation became worse when the clinical depression arrived. Although everyone was affected by the Depression, the Black people were hit the hardest, as DuBois states in the case of the Negro worker, everything has been worse? the loss has been greater and more permanent. ( DuBois, 564) In addition, Black people have alwaysexperienced racism. DuBois communicates this problem in the essay A Negro Nation within the Nation, Negro children are systematically denied reproducti on? Once or twice a month Negroes convicted of no crime are openly and publically lynched, and even burned?. When a man with every qualification is refused a position simply because his great-grandfather was black there is not a ripple of comment or protest( DuBois, 563) To survive these conditions, and defend themselves against racism, exploitation and oppression, Black people formed social relationships within their community, which centered mainly around the church.They fought back with Black unity, the belief that Blacks should come together to fight against their exploitation, oppression, and discrimination. DuBoiss nationalism circulates around three main ideas First, the belief that all people of African descent shared common goals, and that they should work together in their struggle for equality. Second, he evince a heathen nationalism being the editor of the crisis magazine he encouraged the development of black literature and art, publishing the work of many of the mos t talented black writers and poets, encouraging his readers to see the debaucher in black.Finally, he believed that Blacks should develop a separate group economy of producers and consumers, and cooperate as a weapon for fighting economic discrimination and black poverty. DuBois created Talented Tenth, the idea of using the intellectual selected to fight against racism. He believed the only way to fight racism and oppression was to attack the economic forcefulness of the white people. The thinking colored people of the United States, he wrote, must stop being stampeded by the word segregation. . . . There should never be an opposition to segregation pure and simple unless that segregation does bear upon discrimination.(DuBois, 557. ) He believed that some forms of segregation were beneficial to the Black people. This statement from DuBois spurred a lot of controversy and resulted in his resignation form the NAACP, which was primarily made of integrationist, those who refused to s ee themselves as people of African descent and oppose any form of institutional segregation based on race. Nationalists, on the other hand such a DuBois, saw themselves as descendents of Africa, they emphasized that Black people should create their own economical, cultural and educational institutions. The ConclusionBlack Nationalism was created as a result of the struggles of the Black people in America, it was demand for their cultural and economical survival. Some may say that being a nationalist is being a racist this is true in some cases. Black Nationalism is similar to Kurdish Nationalism, or Armenian Nationalism, the nationalism of oppressed people, struggling for freedom and equality. On the other hand White Nationalism can be compared with Arab or Turkish Nationalism, which includes racism, race superiority, and oppression of minorities and different ethnic groups.I believe that Black Nationalism is pragmatic, Black people are now proud of their heritage and ancestors, aware of their rich cultural history, and not the image of a lower class, dark-skinned savage inferior to the white supremacy multicoloured by White America. Works Citied DuBois, W. E. B. A Negro Nation within The Nation. W. E. B. DuBois A Reader. Ed. David Levering Lewis. New York, Ny hydrogen Holt and Company 1995. 563-570. DuBois, W. E. B. Segregation. W. E. B. DuBois A Reader. Ed. David Levering Lewis. New York, NY Henry Holt and Company 1995. 557-558.

Voice of the Customer Case Study Essay Example for Free

vocalize of the Customer Case Study Essay1. Explain how the Voice of the Employee deglutition ports improved internal processes (Voice of the Business), and how the Voice of the Business abides node satisfaction (Voice of the Customer).As stated by the join States Postal utility annual surgical process report, The Voice of the Customer goal course of study foc uptakes Postal Service resources on growth to generate sufficient revenue to support the public service mission of universal joint service that binds the nation to induceher. Providing timely, consistent delivery across all classes of mail will increase customer satisfaction and generate growth in support of our central mission (2002). The Voice of the Employee goal category foc engages on creating a workplace environment that fosters a motivated, productive and inclusive work force and embraces the values of fairness, opportunity, safety, and security. The Voice of the Business goal category focuses on maintainin g the affordability of Postal Service products and services by improving productiveness so as to control costs and improve contribution levels to grow business (USPS annual performance report, 2002). For each Voice, a goal statement focuses on the overall performance sought.For Voice of the Customer, the goal is to lead services that meet the needs of different customers in competitive markets and grow the revenue necessary to support the public service mission of the Postal Service. For Voice of the Employee, the goal is for a motivated, productive and inclusive workforce and a goal of affordability for the Voice of the Business. 2. While Figure 8. 14 shows only representative measures associated with the fit scorecard, betoken some other measures that might be included, using your knowledge of postal operations.Traditionally, performance measures used to appraise success were pecuniary in nature. This allowed only one view of what happened. The measure is complete only at the moment, and there ar limited indications where current operations be centreive or ineffective as the measures are historical in nature. Financial measures are outcome measures that show what has happened in the past. A much forward looking set of performance measures tells managers and employees where they are headed, what aspects of the organization are succeeding, and what aspects need improvement to effect future successful outcomes.For example, customer satisfaction levels tell us something about the future predisposition of customers to use our service in the future, which relates to future financial measures. In the same manner, if we know there is a tie-up between impact customer requirements and internal process measures that are tracked, and then there is a pop off sense of what we need to do in managing our processes in order to meet customer needs (Thompson Mathys, 2006). 3. line of business what are some of the advantages and disadvantages of using a Balanced S corecard approach.The first advantage of using the balanced scorecard method is that by looking at quartette aspects of a caller-outs performance, you really do get a balanced view of company performance. Unlike traditional methods of tracking the financial health of a business, the balanced scorecard gives you a full picture as to whether your company is meeting its objectives. While it whitethorn seem that a company is doing well financially, it may be that customer satisfaction is down, employee training is inadequate, or that the processes are outdated (Bowen, 2011).As explained by Bowen (2011), by using a balanced scorecard approach, the present(prenominal) future isnt the only thing being evaluated. Often, when an accountant sees the financial bottom line (perhaps the company isnt doing well), suggestions are given that are immediate, but do not look at the long-term. Using balanced scorecards allows for stakeholders to visualise the health of short, medium, and long-term o bjectives at a glance. Finally, by using a balanced scorecard, a company drive out be sure that any strategic action implemented matches the desired outcomes.Will natural elevation the price of a product help the bottom line of the company in the long turn over? It might, if the customer is satisfied with that product, or if the processes involved with creating that product piddle the product of a higher forest (Bowen, 2011). While there are many advantages to using balanced scorecards in your accounting toolbox, there are a few disadvantages to the method as well. First, the balanced scorecard takes forethought. It is not a tool you can just think up one night to solve a problem.Instead, it is recommended that you hold a meeting to plan out what goals you would like to see your company reach in each of the four supra areas. Once you have clearly stated objectives, you can then begin to break down these objectives in what you will need, financially, to bring these objectives to fruition. As explained by Bowen (2011), while the balanced scorecard gives you an overall view of the four areas for concern in business growth and development, these four areas do not paint the whole picture.The financial information included on the scorecard is limited. Instead, to be successfully implemented, the balanced scorecard must be part of a bigger strategy for company growth that includes meticulous accounting methods. Many companies use metrics that are not applicable to their own situation. It is vitally important when using balanced scorecards to make the information being tracked applicable to your needs. Otherwise, the metrics will be meaningless.

The Value of Life Essay Example for Free

The entertain of Life EssayThe value of livelihood is a heavy and controversial thought in many an(prenominal) styles it is necessary to put a price on death but in others it seems un-just or not right to the grieving family and friends who has just lost someone. There gutternot be a price on life that is at all fair to the lost ones family but the government feels that they can give one. If at that place must be a dollar arrive on life how do you determine what it is thither are many facts and opinions on how to figure that out as well, but does any dollar add bring back the lost man or woman of course not. People say that a someones after life amount should be looked at in an equal way to the amount of silver they earned whilst still living. There family should receive enough money so that they can continue living as if there loss was still there. only if that was fair, a homeless person or someone who hasnt made a good amount of money over life time should be worth less than an average person or a person with a higher life standard. Every human should be equal to no matter the amount of money that you have collected.A stronger belief is that every persons loved ones should be given a certain amount of money such as $500,000. More people believe that that is the most fair and just option. But of course we want the best for our loved ones and $500,000 does not cover those expenses. But if any amount above that were given people would try to take advantage of it. Faking deaths and murdering family members just for the amount of money that is given.

Introduction to Philosophy Essay Example for Free

design to doctrine Essay1. What be the main branches of doctrine? Do philosophers welcome the same answers to the same philosophic distrusts? Why? school of thought is a bearing of thinking near the big questions in life, from the liveence of custody to its pietism. It is an activity which sharpens our reason. The word was coined by Greeks , meaning the love of wisdom. Philosophy dissolve be dissever into six big issues it is interested with. * First, the question about the temperament of the world and the existence of Men which is downstairs the domain of Metaphysics or overly called Ontology. From the word meta which means beyond and physics which means physical it deals about beyond physical world- the spiritual. It in any case attempt to answer the ultimate reality of life, our reason of very existence, Who and what immortal is and, how everything relates to it. * Second, what argon the right ways to think and build arguments which is under the field of Logi c. It tries to distinguish the valid reasons from the fallacies. It also examines the diametrical general forms that argument may take. It is primarily studied in the disciplines of philosophy, mathematics, se military mantics, and science.* Third, How do we complete and how do we think we know which is under the area of Epistemology. From the Greek words episteme which means knowledge and logia which means study, it essentially deals on how do we acquire knowledge and what is the basis for true knowledge. * Fourth, Ethics which generally centers on the morality of our actions. It contraryiates wrong from right and studies characters actions based in his intentions. This field of Philosophy is vital and utilise to other disciplines such as business, medicine, science, robotics, and education.* Fifth, Issues about laws, liberty, rights, property and , politics fall under the Political Philosophy. It is also single of the sub-fields of Political Science. Its purpose is to lay ba re the fundamental problems and concepts which frames the study of Politics. It also studies the great thinkers of the late(prenominal) which shapes politics such as Socrates, Plato, Adam Smith and Hobbes. * Lastly, Aesthetics which deals on what is beautiful. Mainly it tries to answer questions which deals in art- music, painting, poetry, and such.It attempts to distinguish what is beautiful, what has taste, and what has artistic value. Philosophy can also be subdivided into three specific categories which are, Philosophy of Mind, Philosophy of Language, and Philosophy of Science. These are branches which deal to questions their respective field of subject matters such as what exactly is a mind? how does language work? and Does science has responsibility to humanity? An Educator can ask a question to his students and would receive different responses . We can even up expect complex answers to a simple question.It is because plurality view things in different perspectives, have d ifferent degree of intelligence, exposed to different environment, influenced by different people and ideas, and have personal insights and experiences which differ from one person to a nonher. People thoughts varies and no idea can be of an exact match of another. In my opinion, Humans mind are like his fingerprint, We all have our fingerprints merely its design- the curves and lines is unique in each individual. There might be similarities in ideas between individuals but in more or less point they contradict.For example, the two famous philosophers, John Locke and Thomas Hobbes both support the well-disposed Contract Theory in which men enter a mutual agreement to surrender some of their liberty to authority in return of protection, both also, believe that men can exist without government activity and speak of its dangers in this kind of state-State of Nature. For Hobbes, the entire time that man is in a state of nature, he is in a state of contend. He states that if any two men cannot enjoy the same thing, they go enemies and in the way to their end. endeavor to destroy or subdue one another (Wootton, 158).Locke as well as points out risks, saying that without the law of nature everyone may execute decisions, leading to a state of war (Wootton, 290). However, despite of the similarities, Locke believes that people enter to social contract to seek peace and avoid the fear of remnant and living in State of Nature is brutish and chaotic while Hobbes believes that State of Nature is essential and do exist in some ways such as among governments and leaders. Lockes view on State of Nature is pessimistic in contrast to Hobbes which he thinks has some potential benefits. Philosophers do not have the same answer to a certain question.Each philosopher present different examples and take different stand on a certain idea. 2. Why has philosophy lost immensity in the priorities of modern-day man? Philosophy had the paramount role during the ancient educatio n. It created great and wise thinkers such as Socrates, Plato, and, Seneca and influenced opalescent minds such as Descartes, Adam Smith, and Karl Marx. Although the subject Philosophy is only introduce in higher train of studies in modern years, it diffuses its idea and creation applied to core subjects such as mathematics, science, and language. Philosophy is belt up vital in learning until today.The decreasing value given in philosophy arises in the way modern man receive and gather information. Core subjects like Science should find out us to Inquire, to Analyze, to Think, and to Search- which are roles of philosophy but, Educators and with the convenience at reach, Students are macrocosm spoon-fed with facts from books and other resource materials instead of encouraging them to explore. They are bound with rules and regulations without giving them a chance to ask why they should follow dispositions. Students fail to analyze things because virtually Educators present fac ts and inculcate it to them through rote memorization instead of validating it.Learners learn facts but never learn to reason. They become man of knowledge but never become man of substance. The decreasing importance of philosophy in modern days is ascribed partly, to us Educators for failing to emphasize and apply its essence to the students. We teach the students to be dependent on the facts provided in books and internet, for we believe that it offers a vast amount of information forgetting that ones mind can offer limitless insights on a certain topic. 3. Why should philosophy be restored to its former prominence in the priorities of contemporary man?Philosophy is vital in mans learning and improvement. Giving answers to mans most perplexed questions or even to the simplest question that bother us gives us sense of satisfaction and purpose in life. In modern times, Philosophy is essential in choosing decisions that has impact on our future such as career path, religion, core bel iefs, and even to work or business. Philosophy should never be undermine and be restricted to as a mere subject. It is a way of thinking and essential in making a wise decision hence, should be integrated in daily living. 4. How does western philosophy differ from the eastern?In popular, westward Philosophy promotes individualism and more interested in finding and validating the truth while east Philosophy is more interested in finding the balance within ones self in order to live in harmony with others and thus promoting collectivism. Also, East philosophy which emerged in China is spiritual in nature as opposed to West which starts from Greece is congenitalistic and subject to research. Individualism of the West gives meaning to the charge a person as an individual. It gives stress on liberty and self-reliance. Man is directly a natural being.As a natural being and as a living natural being he is on the one hand endowed with natural powers, vital powers he is an active natur al being. These forces exist in him as tendencies and abilities as instincts. On the other hand, as a natural, corporeal, sensuous objective being he is a suffering, conditioned and limited creature, like animals and plants. A being which does not have its nature outside itself is not a natural being, and plays no part in the system of nature. A being which has no object outside itself is not an objective being. Marx, Critique of Hegels Philosophy in General (1844).Self-expression is individuality, and our individuality is our self, which ought to be our chief concern Ernest Dimnet (1928) The Art of Thinking p. 250 If a man does not financial support pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, moreover measured or far away. Henry David Thoreau, Walden Or, Life in the Woods (1854), chapter 18, p. 210. Collectivism of the East emphasizes the mutualness of individual among others. If I am walking with two other men, each of them will serve as my teacher.I will pick out the good points of the one and imitate them, and the bad points of the other and reform them in myself. Without feelings of respect, what is there to distinguish men from beasts? Confucius A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say we did it ourselves. Being deeply loved by someone gives you strength, while loving someone deeply gives you courage. Lao Tzu The highest education is that which does not merely give us information but makes our life in harmony with all existence. Rabindranath Tagore.

Birmingham Letter Illusions Essay Example for Free

Birmingham letter Illusions EssayLetter from Birmingham Jail Allusions in Section 3 Martin Luther Kings Letter from Birmingham Jail is one of the or so well known documents in American history. Kings profound ability to articulate heavy ideas, values, concepts and Biblical perspectives make for some of the well-nigh powerful and inspirational pieces of American literature ever produced. unrivalled technique that King used in his public speeches and letters was his allusions to historical figures, the Bible and opposing congressmen.During the 60s when cultural prejudice still held strong roots in Congress, it was Kings genius to inspire the public that revolutionized Americas racial injustices. Kings frequent use of allusions in his notable Letter from Birmingham Jail proved his intelligence and greatly attributed to his success and popularity during the 1960s. His allusions demonstrated his referential capabilities objet dart also making his messages readily relatable to the public. It was often said that it was not Kings intelligence that made him seem so acumen, but that he was well read(knew much from reading).His frequent allusions to major documents and famous statements in contest to his adversaries ultimately lead to his dominance in public speech. In the paragraphs 12 through and through 14 when king references the resource of mayor Albert Boutwell, he states, We are sadly mistaken if we feel that the election of Albert Boutwell as mayor will bring the millennium to Birmingham in paragraph twelve. The millennium is an allusion to a special(prenominal) verse from the Bibles book of Revelation interpreted as the 1,000 years in which deliverer comes back to earth to restore peace.He made many correlations to the Bible and major public documents, such(prenominal) as the Declaration of Independence and the Bill of Rights to make his arguments accurate and mainly understandable by restating bouncy rules and quotes that even the illiterate could comprehend. In these paragraphs he quoted the Bible by using phrases like moral light, abyss of despair and unjust posture. King used the word wait in this section of the letter seven-fold times as a allusion to the reliable denial of rights to African Americans that had been going on for the last 340 years.He also stated that justice too long delayed is justice denied in correlation to the current racial dilemma in America at the time. All of these direct references made for some of the most significant and powerful American literature ever created and made Martin Luther King one of the most in(predicate) authors in this period of civil revolution. By reinforcing his argument with allusions that the public could relate to, King was able to greatly impact the civil rights movement of the 1960s and ultimately bring around the social turning period of the century that provided racial equality to all and smother prejudice in America thereafter.

Market Analysis of Ford Motor Company

grocery Analysis of get across motor fel low-downshipIntroductioncrossing go community is an Ameri nonify multinational automaker and founded by Henry crossing. hybridizing Motor ships play a foresighted has many another(prenominal) crossway lines such(prenominal) as the interbreeding Fiesta, track Focus, cut across Escape, cut across Ranger and well-nigh otherwise crossbreeding productions. Ford Motor association has many dealers in the world wide so that consumers ro using up subvert the c qualified gondola car at their hot place.Research ObjectivesFor this essay,I am going to inquiry how Ford Motor Companyapproach their fair game market, SWOT analysis, environmental military strengths and 4 elements of trade mixed bag to attract plurality to buy their products. signal food marketThe organization of crossroad is using Differentiated St markgy in their melodic phrasees. This strategy is to sterns two or more than segments by developing mercha ndise mix for each segment. get over Motor Company designed to woo to many different types of consumers and to satisfy many different needs in the form of thrift cars, sports cars, extravagance cars, station wagons, vans, trucks, and so on. Now the latest cars that the association heighten is FORD spread, this car atomic number 18 revolve around on young people and ladies.Segmentation variablesSegmentation variables drug abused by FORD Motor Company be Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford railway car is mainly segmented to the linked Kingdom railroad car market patience but it as well up as segmented to others country homogeneous Malaysia, Ind unmatchablesia and so on to various basis which ar the parts of above mentioned factors. The latest model FORD FIESTA is using Demographic Variables which is age, gender and income. It is because this model is focus for young people, ladies and number income consumer. In the other hand, FORD FIESTA also uses behaviorist variables with the benefit for safety and discharge might.Market Segment ProfilesFORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to break up the business and marketing strategies adopted by the company, and to gain a competitive march on in the market industry. This profile also evaluates the strengths of the company and the opportunities present in the market. It is also involves analysis of the company at three levels segments, organizational social strategy and ownership composition. Beside this, both business and geographic segments be analyzed along with their recent financial performance. It gain discusses the major subsidiaries of the company and the recent merger acquisitions. Most of the consumer for FORD Motor Company whitethorn recognise our product because the organization has the needs of the consumers.Eval uate Relevant Market SegmentThe FORD organization is change FORD FEISTA for a sympathyable price. It is because this product has the necessary that atomic number 18 heartfelt for the consumers such as hold fuel. This product is increasing the sale potential for the company. It also determines the market industry that the Ford Motor Company is segment to the right position for the product that the consumers are likely to buy this automobile for their daily use.Target MarketsFORD Motor Company designed as the juvenile model FORD FIESTA is derriere to young people and ladies. The young people that the organization focuses on 18-25 geezerhood old which are teenagers and ladies with average income disregard affordable to purchase the cars. And this kind of model is suitable for those unmarried people because this car lone(prenominal) wear 5 seats that are not for a big size family. Therefore, this automobile size is average so it is suitable for those consumers that like midd le size car.SWOT ANALYSISOne tool marketers use to assess an organisations strengths weaknesses, opportunities, and threats.StrengthsStrengths repair as the competitive advantages or core competencies that given the organization an advantage in meeting the needs of its target markets. Ford automobile company is the one of the best enjoyn mail name in the world. Then, the brand is well-known in automobile industry and global markets due to massive marketing and advertize. Ford admits greater amount of node loyalty and all in all in all its individual brands affirm been enjoying the benefits of the good reputation that they have by dint of the quality makes and services. Ford is providing the consumer more variety of car and commercial fomite. virtually more, quality to ensure of Ford needs to be more complete and must be systematically monitored with permit standard to make certain no future faults and thereby to achieve utilizationer satisfaction. Ford automobile compan y will maintain good tattle with the employees by offering bankrupt blend environment and competitive wages that are assert to recruits a qualified and skilled employee in all its functions. Otherwise, Ford is more concerned about the working environment and safety aspects of the employees. Furthermore, Ford always develops cars on standardized procedure and invested heavily in alternate fuel source. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because trading operations and distribution efficiency of the Ford automobile company is the wealth.WeaknessesWeaknesses mean any limitations that a company faces in developing or implementing a marketing strategy. Fords automobile company brand consider was harmed and the company has a lot of suffered due to products recalls. For example the Ford Focus recalls the car which has some problem. This has made a large cost to the company as well as harm the brand image and make a bad impact to Fords gross revenue. Furthermore, Ford automobile company lack of design phase and innovative design structures on their new paddle of cars. This is because the engineering science not as well as other it will trance Ford to cause the low productivity. Thus Ford can overcome their weakness to achieve greatest of strengths. Apart of that, management is lacking focus on some lines performance because Ford automobile company expands more business operations in diversified geographical demesnes. Next, Ford does not have an effective cost management system and have not taken considerable efforts to overcome. Ford has a small market share because the sale will decline the sales and also due to global recession in the world finance market. That is the reason for decline of sales. Another reason is Ford will fable the standard cars which are not able to cope up with current market automobile.Opportunit iesOpportunities know as a amicable condition in the environment that could produce rewards for the organization if acted upon properly. Ford has to expand more choice in designing the cars and commercial vehicles are expected to switch toward hybrid electric engines due to the pet purposeum. Hence, Ford can build the car that run on electricity that form of energy outside the petrol and diesel and to publicize pass through to the future opportunities that will be increasing. Ford has a happening to turn over more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient less pollute than conventional gasoline and diesel engines. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. On the other way, Ford has one more option in designing the cars and commercial vehicle based on electric engine. The Ford automobile industry is having one more fuel efficient types whereas cars can run on renewable en ergies like solar power and bio fuels. This can help the company to become pioneers in the industry. The Fords car is providing the facilities based on the hold out habits of the whole family. By the other way, the Ford car also is medium cost car which can be giving affordable by the medium class people.ThreatsThreats are the meaning for a conditions or barriers that whitethorn prevent the organization from reaching its objectives. The cost of petroleum is rising twenty-four hour period by day and remains to be in the state of uncertainly so that electric razz vehicle that is the reason will be in high gear demand. On the other hand, the Ford growth and development may effect by high-speed growth in amount of competitors in this automobile industry. The main competitors of Ford are Nissan, Honda, Toyota, and so on. They have also threatened Fords market share. Besides this, Fords capital spending is then lower than the competitor. The reason is this capital spending has includ e the research development expenditure which could influence the company from going ahead. If other automobile manufacturers have new ideas, program and new technology appear, that is also one of the threats to Ford Company. Therefore the economy depression also will influence the consumer ability of buying. Thus, the amount of sales will decline.ENVIRONMENTAL FORCECompetitorsFORD view environmental ramps as uncontrollable and maintain hands-off and reactive to the environment. In the automobile market, FORD is facing many competitors like TOYOTA, HONDA and NISSAN. Competitors are affecting the FORD Company by reducing the sales rate. In this situation, FORD is producing a new model car which is FORD FIESTA this season of car is focus to attract young people and ladies. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. As part of organization plan, the company may continue to pr ess forward to globalize automobiles platforms that can be adapted to meet specific regional needs. Flexible manufacturing capabilities allow us to bring products to market with greater speed and efficiency than ever before.The marketers define the FORD companies as an oligopoly competition in the market structure because in the market there are many substitutes usable but only one company offerings for another.Political ForcesFORD, along with other major automakers and the United Auto Workers (UAW), opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. The organization believe that this would harm the SUV, pickup, and minivan industry. Political factors it may also influence the strategic planning of Ford Motor since government rules and regulations are concerned with the production of more eco-friendly automobiles in the daily function of the company. Due to the environmental concerns, the industry has to abide with the regulatio ns aimed for reducing the pollution levels. In the other hand, non-compliance attracts heavy fines, which prove costly to the company. Not only that this regulations may also drive Ford to manufacture environmentally friendly and fuel-efficient cars to save the environment. In this situation, governments in a bid to lower the unemployment rate warn Ford Motors from fully automating its operation, which would otherwise take up local jobs.Economic forceAs vehicle industry provide lavishness product and services, the economy well being plays an important role in determining the demand for vehicle. During the economic prosperity, since there is significant increase purchasing power in people, commonly they are willing to spend on purchase on new vehicle. Marketer often expands their product during in this economic stage. However, when there is happening recession it will cause a high unemployment rate in economy. People will start to spend less on highlife product such as vehicle or house. In this stage, people only will purchase the product that are necessary or might choose to buy second hand vehicle only. New vehicle not be the first choice for people to consider. Therefore, Vehicle Company usually will produce less vehicle in the economic. Meanwhile, rising petrol prices make more expensive for customer to drive petrol fuelled car. This reason might encouraged consumers inclined to change their vehicle which operate using diesel.Social-cultural forceCars usually are viewed as a status symbol by people around theworld. A persons influence and political status is reviewed by vehicle brands they hold. A person who sitting a luxury car can show his was having a higher status compared to other. Therefore, Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate.Technology forceNew technologies and convenience safety features are at its best in Fords 2010paddle of cars. Technological advance ments are inevitable for automotive industry in order to compete with competitors and to become pioneers in the industry by enriching new technologies. After Fords new and improved 2.0-liter, 4-cylinder Eco Boost engine to be launched to drive the upcoming year, Ford alsointroduce 30 new power suss out actions globally in2010. In case, Ford strives to improve quality with virtual technology in their vehicles that provides real benefits including reduction in injuries, improving quality. Thus, this all technology is helping the company to become pioneers. Ford also produces a middle size car and convenience safety cars for ladies. Besides that, Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical view shews.Legal and Regulatory ForcesFord Motor Company in relation to the Environmental tax shelter Agency adheres to the legal aspects of environmental scanning. Ford Motor Company accepts an award on March 2007 by the Environmental Protection Agency, Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automobile company manufacturer have been awarded prize for two years in a row. The award has come to be presented by the companys commitment is to increase energy efficiency and reduce greenhouse gas emissions from all institutions of society. In this situation, the Ford Company is following the laws and regulation for producing a vehicle. The organization is the responsible use of resources and energy Efficiency. The leadership are recognizes that the legislation on environmental bulwark is of great importance and encourages the use of Environmental Scanning in the right direction for the future success. production STRATEGIESProduct is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a destiny or need for consumers. Products can be tangible and non-tangible. Non-tangible products are t he services offered by the organization. Today, companies are creating and managing customer experiences with their products.Brand StrategyThe Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses wild blue yonder oval that Ford branding which determines price and value. The Ford oval is proud and historical symbol for Ford Motor Company and one of the most recognized trademarks in the world. This logo is the blue oval that Ford released in 2003 in honour of the 100 years Ford Motor Company had been around. It was named the Centennial Blue Oval.PackagingCars are generally not packed as they dont have much(prenominal) importance. Cars usually dont get packed in a box, only ifsomeone wants to gift it. Ford does not usepackaging.LabellingLabelling will be a small brochure about the Car parts specifications, so that they can see how exactly the car works, and what and from where the parts are.Product Design and FeaturesThe Ford Fiesta has a Kinetic design. This design is ensure the smoother ride with minimal noise, vibration and harshness. In this product have many features, such as Ti-VCT railway locomotive (Twin Independent Variable Camshaft Timing), 6-Speed Power shift Automatic Transmission, electronic Stability Programme (ESP) with Traction Control System (TCS), Bluetooth with voice control, fuel efficiency, seductive centre sympathize with and easy fuel.Product Support benefitsFORD Motor Company represents Ford Fiesta with better services and warranty. Ford Fiesta is given 3 years warranty, this warranty is only valid on the condition that the vehicle service as per recommended in the owners manual at an Authorized Ford Service Centre. Additional wear tear items are not listed will be charged accordingly. Besides that, customers are entitled for the drop off service at 10,000 km intervals starting from 10,000 km till 60,000 km. The Coverage includes Engine oil and lter changes, Multi-Point Inspections, Replacement of brake pads and linings when worn, shock absorber replacements-is faulty, Spark plugs, Engine belts, Engine hoses, Wiper blades, Powerful Protection for Your Ford Vehicle. Tyres originally installed on Ford the vehicle are warranted separately by the concerned manufacturer and not by Sime Darby Auto Conne Xion. Battery failure within the first 3 years or 100,000 km, whichever comes first, will be covered under warranty. Ford Parts and Accessories Warranty are require 1 year or 20,000 km, whichever comes first and MUST be purchased and serviced by an Authorized Ford Dealer.PROMOTION STRATEGIESFord has use difference promotional strategies to maintain their marketing edge over the competitors. Ford is the one of the masking 20th of the highest media spend companies list. During the recession, the Ford starting to cut cost to reduced their promotional budget and cancel all the promotion advertising. Ford organized a lot of campaigns and tied up with the long pertinaci ous sponsorships and regular to conducted sport events. The advertisements and logos with attractive strap line, amazing designs and advertisement are giving edge over competitors activities. Ford promotional strategy have classifications 2 type of promotion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . beneath the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities .AdvertisingThe main purpose of the advertising is to promote and support for the sales force to persuade the product to the public .Advertising is playing the important role to a company because it use to promote the brand or service and to improve the corporate image and sales. Advertising only can help toward the sales success. Ford started advertising with strap line line up the difference in order to create a brand for Ford of Europe. F ord advertisement through attractive, unique pictures in news papers.Personal SellingThis is the way to maintain the good relationship with customers to bound on the sales of the marketing. Personal selling is very useful for products which are complicated to self analyze and understand. Ford product does not have any difficulties to the customers. There are two teams to take caution of product and offers other promoting activities which is sales and marketing teams.Public Relations/ PublicityPublic relation is referring to the non-personal communion such as art and social science of analyzing trends, foresee their outcome. The public and organizations is serve by the centering leader and the implementing planned. Then Ford through the publicity to boots up their sales by sponsorship Activities contest and other event.Sales PromotionThe dealer giving some special offer of the product to attract the custom and also improve the sales .The example of special offers related to cust omers such as discounts, premium offers, free gifts price deals and so on. Some of the dealers and merchandisers will get different promotional offers such as point of sale displays. These offers are ensure for the dealers and the merchandisers use the proper way to promote the product. Ford has followed a very successful way of sales promotional to promote the new products which the sales will be improved. Ford has categorizes the customers into different segments in order to achieve the sales objectives by provided promotional offers to the customers.DISTRIBUTION STRATEGIES diffusion strategies are (Kurtz, 2010, p46) to ensure that consumers find their products in the proper quantities at the right times and places.Marketing Channel DistributionFor the marketing channel selection, Ford Motor Company uses this channel as followProducer Dealers ConsumersVehicles that are manufactured at Ford factories are distributed to dealers through road or train transportation. Consumers can b uy the cars directly at the dealers show room.Intensity of Market CoverageThere are 3 types of stockure of market coverage, which are intensive distribution, selective distribution and exclusive distribution. Pride and Ferrell (2010, p400) state that intensive distribution uses all available electrical outlets for distributing a product. Selective distribution uses only some available outlets in an area to distribute a product. Ford use exclusive distribution which is use only one outlet in a relatively large geographic. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or required service or information to fit them to buyers needs. Ford Fiesta is a luxury automobile and only available in a select dealers show room.Supply stove ManagementSupply chain management (Pride Ferrell, 2010, p388) is a set of approaches used to integrate the functions of operations management, logistics management, fork over management and mark eting channel management so products are produced and distributed, in the right quantities to the right locations and at the right time. Ford Motor Company has its own manufacturer to produce vehicle parts and cartel it into a car. The Ford car will be sent through road transportation and train transportation to the dealer.Channel Management IssuesNow Ford can sell the product through online. However, consumer cannot do the test drive through website. So, it is a weakness of online selling the car.PRICING STRATEGIESAll of the element in the marketing mix, price is the only one to generates revenue. The other elements generate only cost. The profitability of a company is determined by the price and the competition in the market contributes the maximum to the important of pricing. Ford has implement their own pricing strategies which is more demand or market based pricing oriented. Ford has use new strategies call Blue Tag, is expending from its large car to the small car range. Th e price reductions are between 6%-15% on the Ford Fiesta.Price objectives and basisThe price objectives are the goals which are expound the organization to achieve which through pricing effort. The pricing objectives are included marketing objectives and marketing mix strategies. Pricing basis is the initial price of a good and it is without any extra charges. The will be increase when the more specification of the car, the more the price basis of Ford product. The marketing objectives have included marketing position, survival, current profit maximization, market share leadership, and product quality leadership. Then, marketing mix strategies is target costing, non-price position, cost, and organizational considerations.New product pricing strategiesSetting the base price for a new product is a necessary part of formulating a marketing strategy and is one of the most fundamental decisions in the marketing mix. The Ford Motor Company is setting two types of price which is price ski mming and brainstorm pricing in the market industry. Price skimming is about the high possible price that people afford to pay for the product and penetration pricing is to competing brands and gain a significant market shares. For example, Ford Fiesta is committed for consumers safety like airbag, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicle. So the company set a reasonable price for this model toward consumer.Promotional pricing strategiesPrice, as an ingredient in the marketing mix, is often coordinated with promotion. The two variables sometimes are so interrelated the pricing policy is promotion-oriented. The Ford automobile company makes promotion for the latest model Fiesta. For example, Ford promote like cash rebate for sale to attract more customers. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. By using this kind of promotion, it has been able to sell this model more than other competitors.Pricing issuesFord automobile may face many pricing issues like the price of materials that used to produce the cars. If the materials price is rising, it will lower the profit for the companies. On the other hand, the demand in market industry it also affects the price, if the demand for Ford Fiesta is high therefore price will increase.CONCLUSIONLimitationThe Ford product is expensive and only available for higher income people. The design of car is not beautiful compare to other competitor car.RecommendationFord Motor Company can produce the car which is suitable for average income and lower income people. Ford Motor Company can try to create new design for the new car and try to post it online to let consumer vote.ConclusionFord product have few target markets and we have do some research of how Ford Motor Company use SWOT analysis to sell their product. We also know how Ford Motor Company uses 4 elements of marketi ng mix to sell the product to the customer.