Rhetoric of Apple Marketing Essay Example | Topics and Well Written Essays - 1250 words

elaborateness of apple Marketing - Essay ExampleThe positioning of the products is ground on orchard apple trees preeminence and innovation which in turn lead to the creation of a loyal customer base. Furthermore the pulmonary tuberculosis of the halo effect which initiated from the sale of the iPod has resulted in Apple being able to increase its overall trade share and better position its products which enable it to take away its competitors market share. Another advantage that Apple has over its competitors is the fact that it invests a higher percentage of its sales to Research and Development, which In turns aids Apple to better position itself and benefit from the first movers advantage when it brings forth new products in the market, effectively capturing consumer tasting and attention. There are many other key success factors which formulate to the core strengths of the brand which in turn become an important reason for consumers showing a preference for Apple products . These can be attributed to the fact that Apple has very dominant footing in the personal computer market because of its secern and innovative products as well as the ease of use. Apple develops its own operating system, which enables it to be scanty from the complexities of the dependence on Microsoft operating systems. This gives Apple a lot of flexibility and control when it comes to its products physical appearance, judicial admission and their overall usability. Apple does all this and at the same time is able to keep its Macintosh computers well-matched with their brisk PC computers. Furthermore the perception of Apple products being closely associated with fashion and the latest current trends achieve it a product that is high in consumer demand as well as preference. Apple manages to endlessly release products that are in line with the latest trends and styles, like the latest iPod and Mac mini, due to its look for intensive office environment. This effectively makes Apple one of the biggest innovators in the market and keeps its consumers interested by maintaining its character of introducing new and creative products and ideas into the market first (Ireland, Duane, Hoskisson, Robert, Hitt and Michael, 2011). Apples broad target market alike serves to be of an advantage in the way it aids Apple to position itself and viewed as a mature digital convergence company that aims to facilitate and reinvent a consumers digital life. Building on this uniqueness, developing a strong brand name and culture, is a main asset when it comes to Apple stand out among its competition. This can be seen in the introduction of all of its products from the iPod all the way to the multi-touch screen of its iPhone. Consumers at present are a lot more engaged in a variety of technology based activities. A core understanding of this changing trend and the needs of the consumers which are entrenched in the digital lifestyle, whether it is a PC or a smartphone, is m ajor strength of Apple. Apple analyzes such trends that are a part of the consumers lifestyle and then correlates it to the increasing consumer electronics demand in the market. Furthermore Apple strategizes to focus on increasing connectivity between its various products which helps it fulfill the multiple needs of its tech-savvy customers. This in turn benefits Apple to lease the additional opportunities of the expanding consumer electronics market (Hogan and Kurt, 2011). When you talk about the popularity and success of